Permission Marketing

Permission Marketing

Seth Godin - 1999

Overview

Seth Godin, recognized as an "ultimate entrepreneur for the Information Age" by Business Week, introduces the groundbreaking concept of Permission Marketing. This approach shifts from traditional interruption advertising, which disrupts consumers' time and attention, to a model where consumers willingly accept marketing messages. By offering incentives for voluntary engagement, Permission Marketing allows companies to build trust, foster long-term customer relationships, and enhance the likelihood of making a sale.

Who it's for

• Marketers seeking to move beyond intrusive advertising methods.
• Businesses aiming to build stronger customer relationships through voluntary engagement.
• Entrepreneurs interested in innovative marketing strategies for the digital age.

Key features

• Binding: Hardback
• Pages: 256
• Publisher: Simon & Schuster
• ISBN: 9780684856360
• Year: 1999
• Dimensions: 147x198 mm