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By Godin Seth
Seth Godin - 1999
Seth Godin, recognized as an "ultimate entrepreneur for the Information Age" by Business Week, introduces the groundbreaking concept of Permission Marketing. This approach shifts from traditional interruption advertising, which disrupts consumers' time and attention, to a model where consumers willingly accept marketing messages. By offering incentives for voluntary engagement, Permission Marketing allows companies to build trust, foster long-term customer relationships, and enhance the likelihood of making a sale.