Pattern Recognition

Pattern Recognition

William Gibson

Overview

Cayce Pollard, a freelance marketing consultant with a visceral aversion to corporate logos, is hired to track the anonymous creator of enigmatic film fragments circulating online. Her search spans London, Tokyo and Moscow, pulling her into a maze of viral culture, global branding and post-9/11 paranoia. The narrative blends cyber-noir atmosphere with contemporary obsessions about identity, art and commerce. Gibson explores how patterns in consumer imagery can shape reality and personal memory. The result is a fast-paced psychological thriller that questions authenticity in an age of infinite reproduction.

Who it's for

• Cyberpunk and techno-thriller readers
• Marketing, media and design professionals
• Anyone curious about internet subcultures and viral media

Key features

• Language: English
• Standalone novel set in the early 2000s
• Explores themes of branding, surveillance and globalization