Training and Development of Sales Managers: A Practical Guide

Unlock the full potential of your sales team with "Training and Development of Sales Managers," a comprehensive guide to planning, implementing, and evaluating effective sales training programs. Written by leading experts in sales, training, and psychology, this book provides a practical framework for developing high-performing sales managers and driving revenue growth.

What You'll Learn:

This book delves into the critical aspects of sales training and development, covering:

• Needs Analysis: Learn how to identify skill gaps and training needs within your sales team.
• Program Design: Discover how to create targeted training programs that address specific challenges and objectives.
• Methodology Selection: Explore a range of training methodologies and choose the most effective approaches for your team.
• Psychological Insights: Understand the psychological profile of successful salespeople and how to tailor training to individual personalities.
• Recruitment Strategies: Gain valuable insights into identifying and recruiting top sales talent.
• Expectation Management: Set realistic expectations for training outcomes and avoid common pitfalls.

Who Should Read This Book?

This book is an invaluable resource for:

• Sales Managers: Equip yourself with the knowledge and tools to develop your team's skills and drive performance.
• Training and Development Specialists: Design and deliver impactful training programs that meet the specific needs of your sales organization.
• HR Directors: Optimize your talent development strategies and ensure your sales team has the skills to succeed.
• Marketing Directors: Align sales and marketing efforts by understanding the training needs of your sales force.

Key Benefits:

• Achieve Realistic Training Goals: Learn how to set achievable objectives and measure the impact of your training programs.
• Optimize Training Investments: Save time and money by implementing effective training strategies that deliver measurable results.
• Structure Your Sales Training Process: Develop a systematic approach to sales training that ensures consistent and effective development.
• Gain Expert Insights: Benefit from the combined expertise of leading sales consultants, trainers, and psychologists.

About the Authors:

Alexey Nazarov is a business consultant with 20 years of experience in sales, from sales representative to sales director. He is a trainer and lecturer at the MIRBIS Higher School of Business and the author of the management pyramid model and the concept of semantic gaps.

Maria Medvedeva is a certified business trainer with 15 years of experience in the pharmaceutical industry, from medical representative to sales manager. For 10 years, she worked as a corporate trainer, focusing on internal training and development for sales teams in Russian and international companies. She has managed personnel assessment centers during mergers and acquisitions and specializes in training sales staff in pharmaceutical companies.

Sergey Sotnikov is a business trainer, practicing psychologist, certified NLP practitioner, and lecturer. He is an expert in the psychology of leadership, management, emotional negotiations, and conflict psychology. He trains in the development of management skills, business communication standards, complex negotiation tactics, systemic thinking, counteracting manipulation, and psychodiagnostics of professional and personal behavioral models.

Why Choose This Book?

"Training and Development of Sales Managers" provides a practical, evidence-based approach to sales training that will help you build a high-performing sales team and achieve your business goals. Don't waste time and resources on ineffective training programs. Invest in the knowledge and tools you need to unlock the full potential of your sales force. Order your copy today!