Никогда не сдавайся. Антикризисные стратегии российских предпринимателей

Сильные управленческие решения и новые бизнес-модели порой возникают во время кризисов. Резкие социальные изменения, дестабилизация экономики, сложная политическая обстановка или природные катаклизмы либо побуждают бизнес внедрять инновации и трансформироваться, либо ведут к банкротству.

Руководитель Национальной премии «Бизнес-Успех» Дарья Сунцова изучила около 80 000 реальных историй малого и среднего бизнеса России. В ее книге 12 российских предпринимателей рассказывают о том, как преодолевали кризис: из первых рук вы узнаете о трудностях, с которыми им пришлось столкнуться, инструментах и стратегиях, которые позволили выстоять и стать сильнее.Герои этой книги рассказывают очень разные истории, но сходятся в одном: этот кризис — не последний. Более того, кризисы — это норма, их невозможно избежать, но можно научиться использовать, чтобы привести бизнес к успеху.

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Never Give Up: Anti-Crisis Strategies of Russian Entrepreneurs

Discover the resilient strategies and innovative business models that emerge during times of crisis. "Never Give Up" offers a unique insight into how Russian entrepreneurs navigate economic instability, social upheaval, and unforeseen challenges.

Book Overview

Based on an extensive study of nearly 80,000 small and medium-sized businesses in Russia, Daria Suntsova, head of the National Business Success Award, presents compelling stories of 12 entrepreneurs who not only survived crises but thrived. Learn firsthand about the obstacles they faced, the tools they employed, and the strategies they implemented to emerge stronger.

Main Themes

• Resilience and Adaptability: Explore how businesses adapt and innovate in the face of adversity.
• Strategic Decision-Making: Understand the critical decisions that determine success or failure during crises.
• Crisis as Opportunity: Learn how to leverage crises as catalysts for growth and innovation.
• Real-World Examples: Gain practical insights from the experiences of successful Russian entrepreneurs.

Target Audience and Reading Level

This book is ideal for entrepreneurs, business owners, managers, and anyone interested in understanding how businesses can overcome challenges and achieve success in turbulent times. The content is accessible and engaging, making it suitable for readers with a general interest in business and economics.

Key Features and Benefits

• Inspirational Stories: Be inspired by the real-life experiences of entrepreneurs who have overcome significant challenges.
• Practical Strategies: Learn actionable strategies and tools that you can apply to your own business.
• Expert Insights: Benefit from the expertise of Daria Suntsova, a leading authority on Russian business.
• Comprehensive Analysis: Gain a deeper understanding of the factors that contribute to business resilience.

Why Choose This Book?

"Never Give Up" provides a unique and valuable perspective on how to navigate crises and build a resilient business. Unlike theoretical textbooks, this book offers real-world examples and practical strategies that you can implement immediately. Whether you're facing a current crisis or preparing for future challenges, this book will equip you with the knowledge and inspiration you need to succeed.