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By Abloh Virgil
Virgil Abloh | 2021
This book documents the collaboration between sportswear giant Nike and fashion designer Virgil Abloh, focusing on their project "The Ten." This initiative reimagined ten of Nike's most iconic shoe models, including the Air Jordan 1 and Air Force 1, injecting new life into sneaker culture. Abloh's designs offer insights into engineering and cultural significance, utilizing techniques like lettering, collage, and sculpting to create new meanings from the original designs. Inspired by Dadaism and architectural theory, Abloh deconstructed each shoe into an artistic assemblage, resulting in pieces that are simultaneously industrial design, readymade sculpture, and wearable art.