Нет, спасибо, я просто смотрю. Как посетителя превратить в покупателя

Книга «Нет, спасибо, я просто смотрю» раскрывает секреты розничной торговли. Уникальность Г. Фридмана и его книги заключается в непревзойденной способности превращать потенциальных покупателей в тех, кто действительно покупает, а также учить этому других. Используя юмор и свой огромный опыт, он рассказывает, как достичь вершин мастерства в обслуживании покупателей и стать успешным продавцом. Вы узнаете, как преодолеть сопротивление покупателя, как выяснить, что он хочет, как заставить его сделать не только основную, но и дополнительную покупку. Приемы, описанные в книге, позволят вам значительно ускорить продвижение по служебной лестнице.

Книга предназначена для широкого круга читателей.

<hr>

No, Thank You, I'm Just Looking: How to Turn a Visitor into a Buyer

Unlock the secrets of retail success with "No, Thank You, I'm Just Looking," a practical guide to transforming casual browsers into enthusiastic buyers. Author Harry J. Friedman, a renowned retail expert, shares his proven techniques for mastering the art of customer service and boosting sales performance.

Book Overview and Main Themes

This book delves into the psychology of the retail customer, providing actionable strategies to overcome objections, identify customer needs, and close sales effectively. Friedman emphasizes the importance of building rapport, understanding buying motives, and creating a positive shopping experience. Key themes include:

• Effective communication and active listening
• Identifying and addressing customer concerns
• Upselling and cross-selling techniques
• Building customer loyalty and repeat business
• Creating a positive and engaging sales environment

Target Audience and Reading Level

This book is ideal for:

• Retail sales associates
• Store managers and supervisors
• Small business owners
• Anyone looking to improve their sales skills and customer service abilities

The book is written in a clear, concise, and engaging style, making it accessible to readers of all levels of experience.

Key Features and Benefits

• Practical Strategies: Learn proven techniques that can be immediately implemented on the sales floor.
• Real-World Examples: Benefit from numerous case studies and anecdotes that illustrate key concepts.
• Actionable Advice: Discover specific steps to improve your sales performance and customer interactions.
• Increased Sales: Drive revenue growth by converting more visitors into paying customers.
• Enhanced Customer Satisfaction: Create a positive shopping experience that fosters loyalty and repeat business.

Why Readers Should Choose This Book

In today's competitive retail landscape, exceptional customer service is essential for success. "No, Thank You, I'm Just Looking" provides the tools and knowledge you need to stand out from the crowd, build lasting relationships with your customers, and achieve your sales goals. Whether you're a seasoned professional or just starting your career in retail, this book will empower you to become a more effective and successful salesperson.