By Афанасьев Александр , …
Every year, hundreds of businesses are launched, but a staggering 97% of them fail within their first three years. The reasons are complex, but many experts believe that a lack of financial literacy is a major contributing factor. While marketing, sales, hiring, and production are undoubtedly crucial, building a robust and sustainable company is impossible without a solid understanding of finance. The sooner you grasp this, the sooner you'll start enjoying the power of numbers.
This isn't your typical dry textbook. We've strived to create an engaging and accessible guide that helps you take your first steps towards financial clarity and control. "Unboring Finance" aims to alleviate stress, entertain, and share practical experience, making the often-intimidating world of business finance approachable and even enjoyable. Read, relax, and level up your financial game!
This book is perfect for:
This book is based on the authors' popular "Upravlenka" business management and financial accounting course, which has helped over 35,000 entrepreneurs since 2017. The authors' mission is to explain complex financial concepts in a simple and accessible way. That's why they created a comic strip featuring Tolik the Goose, an entrepreneur who initially struggles with finance. Through Tolik's journey, you'll learn the fundamentals of financial management and transform from a financially clueless goose into a financially savvy moose!
About the Authors:
Alexander Afanasyev: A leading expert in finance and business management, an entrepreneur with 10 years of experience, the #1 speaker in Russia on business finance, author of numerous articles and online courses, owner of the profitable "Unboring Finance" company operating remotely in Russia, the CIS, and Europe, and co-founder of the "FinTablo" management accounting service.
Sergey Krasnov: CEO and co-owner of "Unboring Finance," author of a two-day training program on small business management, and co-founder of the "FinTablo" service. He leads a team of 100 people remotely and consistently achieves net profit targets with 80% accuracy.
Andrey Bodreyshy: Entrepreneur, Head of Marketing and Sales at "Unboring Finance," editor, author of articles on business finance, and co-author of the "Upravlenka," "Planerka," "Denezhki," and "Investor" training courses, which have attracted 200,000 listeners from around the world.