By ΠΠ΅ΡΡΠΈΠ½ ΠΠΆΠΎΡ
ΠΠ΅ΡΡΠΈΠ½ ΠΠΆΠΎΡ2025, ΡΠ΅ΡΠΈΡ Β«ΠΠ΅Π½Π΅Π΄ΠΆΠ΅Ρ ΠΎΡ Π±ΠΎΠ³Π°. ΠΡΠ΅, ΡΡΠΎ Π½ΡΠΆΠ½ΠΎ Π·Π½Π°ΡΡ ΠΎΠ± ΡΠΏΡΠ°Π²Π»Π΅Π½ΠΈΠΈ Π»ΡΠ΄ΡΠΌΠΈΒ»
ΠΠ°ΠΊ ΠΈ ΠΠΆΠΈΠΌ ΠΠΎΠ»Π»ΠΈΠ½Π·, ΠΠΆΠΎΡ ΠΠ΅ΡΡΠΈΠ½ Π·Π°Π΄Π°Π»ΡΡ Π²ΠΎΠΏΡΠΎΡΠΎΠΌ: ΡΡΠΎ ΠΎΡΠ»ΠΈΡΠ°Π΅Ρ Ρ ΠΎΡΠΎΡΠΈΠ΅ ΠΊΠΎΠΌΠΏΠ°Π½ΠΈΠΈ ΠΎΡ Π²ΡΠ΄Π°ΡΡΠΈΡ ΡΡ? ΠΠ½ ΠΈΠ·ΡΡΠΈΠ» ΠΎΠΏΡΡ Microsoft, Google, Unilever, IKEA ΠΈ Π΄ΡΡΠ³ΠΈΡ Π»ΠΈΠ΄Π΅ΡΠΎΠ² ΠΌΠΈΡΠΎΠ²ΠΎΠ³ΠΎ ΡΡΠ½ΠΊΠ°. ΠΠ½ΠΎΠ³ΠΎ Π»Π΅Ρ ΠΠ΅ΡΡΠΈΠ½ Π·Π°Π½ΠΈΠΌΠ°Π»ΡΡ ΠΈΡΡΠ»Π΅Π΄ΠΎΠ²Π°Π½ΠΈΠ΅ΠΌ ΠΌΠ΅ΡΠΎΠ΄ΠΎΠ² ΡΠΏΡΠ°Π²Π»Π΅Π½ΠΈΡ, HR-ΠΏΡΠ°ΠΊΡΠΈΠΊ ΠΈ ΠΏΠΎΠ΄Ρ ΠΎΠ΄ΠΎΠ² ΠΊ Π»ΠΈΠ΄Π΅ΡΡΡΠ²Ρ, ΠΏΡΠΎΠ²Π΅Π» Π±ΠΎΠ»Π΅Π΅ ΡΡΡΡΡΠΈ ΠΈΠ½ΡΠ΅ΡΠ²ΡΡ Ρ ΠΌΠ΅Π½Π΅Π΄ΠΆΠ΅ΡΠ°ΠΌΠΈ, ΡΠΎΠΏΠΎΡΡΠ°Π²ΠΈΠ» ΠΈΠ½ΡΠΎΡΠΌΠ°ΡΠΈΡ Ρ ΡΠΈΠ½Π°Π½ΡΠΎΠ²ΡΠΌΠΈ ΡΠ΅Π·ΡΠ»ΡΡΠ°ΡΠ°ΠΌΠΈ ΠΈ ΠΏΡΠΎΠ²Π΅ΡΠΈΠ» Π΄Π΅ΡΡΡΠΊΠΈ Π³ΠΈΠΏΠΎΡΠ΅Π·. Π Π΅Π·ΡΠ»ΡΡΠ°ΡΠΎΠΌ ΡΡΠ°Π»ΠΈ ΡΠ΅ΠΌΡ ΠΏΡΠΈΠ½ΡΠΈΠΏΠΎΠ², ΠΊΠΎΡΠΎΡΡΠ΅ Π·Π°ΡΡΠ°Π²Π»ΡΡΡ ΠΊΠΎΠΌΠΏΠ°Π½ΠΈΡ ΡΠΎΠ²Π΅ΡΡΠΈΡΡ ΠΏΠ΅ΡΠ΅Ρ ΠΎΠ΄ ΠΎΡ ΡΡΡΠΎΠΉΡΠΈΠ²ΠΎΡΡΠΈ ΠΊ Π½Π΅ΠΏΡΠ΅Π²Π·ΠΎΠΉΠ΄Π΅Π½Π½ΠΎΡΡΠΈ ΠΈ Π΄ΠΎΡΡΠΈΡΡ Π²ΡΠ΄Π°ΡΡΠΈΡ ΡΡ ΡΠ΅Π·ΡΠ»ΡΡΠ°ΡΠΎΠ². ΠΠ²ΡΠΎΡ ΠΏΡΠ΅Π΄Π»Π°Π³Π°Π΅Ρ ΠΏΠΎ-Π½ΠΎΠ²ΠΎΠΌΡ Π²Π·Π³Π»ΡΠ½ΡΡΡ Π½Π° ΠΌΠ΅ΡΠΎΠ΄Ρ Π½Π°ΠΉΠΌΠ° ΠΈ ΡΠ°Π·Π²ΠΈΡΠΈΡ ΡΠΎΡΡΡΠ΄Π½ΠΈΠΊΠΎΠ², Π° ΡΠ°ΠΊΠΆΠ΅ Π½Π° ΡΠΎΠ·Π΄Π°Π½ΠΈΠ΅ Π·Π΄ΠΎΡΠΎΠ²ΠΎΠΉ ΡΠ°Π±ΠΎΡΠ΅ΠΉ ΡΡΠ΅Π΄Ρ.
ΠΠ΅ΡΡΠΈΠ½ ΠΠΆΠΎΡ2025, series Β«ΠΠ΅Π½Π΅Π΄ΠΆΠ΅Ρ ΠΎΡ Π±ΠΎΠ³Π°. ΠΡΠ΅, ΡΡΠΎ Π½ΡΠΆΠ½ΠΎ Π·Π½Π°ΡΡ ΠΎΠ± ΡΠΏΡΠ°Π²Π»Π΅Π½ΠΈΠΈ Π»ΡΠ΄ΡΠΌΠΈΒ»
Like Jim Collins, Josh Bersin wondered: what distinguishes good companies from outstanding ones? He studied the experiences of Microsoft, Google, Unilever, IKEA, and other world market leaders. For many years, Bersin researched their management methods, HR practices, and leadership approaches, conducting over a thousand in-depth interviews with managers, comparing the information collected with financial results, and testing dozens of hypotheses. The result was seven principles that force a company to make the transition from sustainability to unsurpassed and achieve outstanding results. The author offers a new look at methods of hiring and developing employees, as well as creating a healthy work environment.