Naming: Understand. Invent. Sell.

A strong business starts with successful naming. This book provides the tools and insights you need to create powerful names that resonate with your target audience. Learn how to craft names that capture the essence of your brand and drive sales.

Unlock the Secrets of Effective Naming

Discover the proven strategies and techniques used by professional namers Mikhail Gubergritz, founder of LINII agency, and Svetlana Maibrodskaya, author of a unique methodology for creating names for businesses of all sizes – from startups to major brands. They introduce their innovative "5 P's" system, demonstrating its effectiveness with real-world examples like Street Beat, #WhenIGrowUp, and "Know-How."

Who is this book for?

This book is perfect for:

• Entrepreneurs and business owners looking to name their brand or product.
• Marketing professionals seeking to enhance their naming skills.
• Freelancers and agencies offering naming services.
• Anyone interested in the art and science of naming.

What You'll Learn:

• Creative Techniques: Discover proven methods for generating name ideas, even when inspiration is lacking.
• Legal Considerations: Understand the crucial legal aspects of naming and how to navigate them effectively. Naming is 80% legal work, learn how to deal with it.
• Value Proposition: Learn how to justify the value of a great name, even one that costs 300,000 rubles for just 6 letters.
• Client Management: Master the art of presenting and selling your name ideas to brand owners, ensuring they fall in love with your creations.

Key Benefits:

• Practical Guidance: Learn from real-world examples and case studies.
• Actionable Strategies: Implement proven techniques to generate impactful names.
• Expert Insights: Gain valuable knowledge from leading naming professionals.
• Increased Success: Create names that drive brand recognition and sales.

Why Choose This Book?

Naming: Understand. Invent. Sell. is your comprehensive guide to mastering the art of naming. Whether you're launching a new business, rebranding an existing one, or offering naming services to clients, this book provides the knowledge and tools you need to succeed. Don't settle for a mediocre name – unlock the power of strategic naming and elevate your brand to new heights. Get your copy today and start creating names that make a difference!