By Π¦Π²Π΅ΠΉΠ³ ΠΠΆΠ΅ΠΉΡΠΎΠ½
Π¦Π²Π΅ΠΉΠ³ ΠΠΆΠ΅ΠΉΡΠΎΠ½, 2022, ΡΠ΅ΡΠΈΡ Β«ΠΠΈΠ±Π»ΠΈΠΎΡΠ΅ΠΊΠ° ΡΠ°ΡΡΠ½ΠΎΠ³ΠΎ ΠΈΠ½Π²Π΅ΡΡΠΎΡΠ°Β»
ΠΠΆΠ΅ΠΉΡΠΎΠ½ Π¦Π²Π΅ΠΉΠ³ ΡΠ°ΡΡΠΊΠ°Π·ΡΠ²Π°Π΅Ρ, ΠΊΠ°ΠΊ ΠΌΠΎΠ·Π³ ΠΏΡΠΈΠ½ΠΈΠΌΠ°Π΅Ρ ΡΠΈΠ½Π°Π½ΡΠΎΠ²ΡΠ΅ ΡΠ΅ΡΠ΅Π½ΠΈΡ, ΠΎΠΏΠΈΡΠ°ΡΡΡ Π½Π° Π½Π΅ΠΉΡΠΎΠ±ΠΈΠΎΠ»ΠΎΠ³ΠΈΡΠ΅ΡΠΊΠΈΠ΅ ΠΈΡΡΠ»Π΅Π΄ΠΎΠ²Π°Π½ΠΈΡ. Π Π΅Π΄Π°ΠΊΡΠΎΡ Π±Π΅ΡΡΡΠ΅Π»Π»Π΅ΡΠ° Β«Π Π°Π·ΡΠΌΠ½ΡΠΉ ΠΈΠ½Π²Π΅ΡΡΠΎΡΒ» ΠΎΠ±ΡΡΡΠ½ΡΠ΅Ρ, ΠΊΠ°ΠΊ ΡΠ°Π·ΡΠΌ ΠΈΠ³ΡΠ°Π΅Ρ Ρ Π΄Π΅Π½ΡΠ³Π°ΠΌΠΈ ΠΈ ΡΡΡΠ΅ΡΡΠ²ΡΠ΅Ρ Π»ΠΈ Π°Π»Π³ΠΎΡΠΈΡΠΌ ΡΡΠΏΠ΅ΡΠ½ΠΎΠ³ΠΎ ΡΠΈΠ½Π°Π½ΡΠΎΠ²ΠΎΠ³ΠΎ ΠΏΠΎΠ²Π΅Π΄Π΅Π½ΠΈΡ. ΠΠ½ΠΈΠ³Π° ΡΠ°ΡΠΊΡΡΠ²Π°Π΅Ρ, ΠΊΠ°ΠΊ Π½Π°ΡΡΠΈΡΡ Π½Π΅ΠΉΡΠΎΠ½Ρ ΠΏΡΠΈΠ½ΠΈΠΌΠ°ΡΡ ΠΏΡΠ°Π²ΠΈΠ»ΡΠ½ΡΠ΅ ΡΠΈΠ½Π°Π½ΡΠΎΠ²ΡΠ΅ ΡΠ΅ΡΠ΅Π½ΠΈΡ ΠΈ, Π²ΠΎΠ·ΠΌΠΎΠΆΠ½ΠΎ, ΡΠ°Π·Π±ΠΎΠ³Π°ΡΠ΅ΡΡ.
Jason Zweig, 2022, Β«ΠΠΈΠ±Π»ΠΈΠΎΡΠ΅ΠΊΠ° ΡΠ°ΡΡΠ½ΠΎΠ³ΠΎ ΠΈΠ½Π²Π΅ΡΡΠΎΡΠ°Β»
Jason Zweig explores how the brain makes financial decisions, drawing on neurobiological research. The editor of the bestseller "The Intelligent Investor" explains how the mind plays games with money and whether there is an algorithm for successful financial behavior. The book reveals how to train neurons to make sound financial decisions and, possibly, get rich.