By Сысоева Светлана Владиславовна
Мерчандайзинг – система мероприятий, проводимых в микромире магазина и направленных на то, чтобы покупателям было удобно, приятно и выгодно совершать покупку.Авторы подробно рассматривают трехуровневую систему мерчандайзинга: внешний вид магазина, организацию внутреннего пространства торгового зала и выкладку товара на полках. В качестве конкретного практического материала приводятся рекомендации для магазинов продуктов, бытовой техники, одежды, товаров для дома и книжных магазинов. Издание адресовано мерчандайзерам, а также владельцам магазинов и руководителям и сотрудникам любого уровня, отвечающим за управление ассортиментом.
<hr>Unlock the secrets to retail success with "Merchandising. Effective Management in Retail," your comprehensive guide to optimizing the in-store shopping experience. This book provides a detailed overview of merchandising strategies designed to make shopping convenient, enjoyable, and profitable for customers.
This book explores a three-tiered merchandising system, covering:
The book delves into the core principles of effective merchandising, emphasizing the importance of understanding customer behavior, creating visually appealing displays, and strategically placing products to drive sales.
This book is ideal for:
Written in a clear and accessible style, this book is suitable for both beginners and experienced professionals looking to enhance their merchandising skills.
In today's competitive retail landscape, effective merchandising is crucial for success. "Merchandising. Effective Management in Retail" provides the knowledge and tools you need to stand out from the crowd, attract customers, and drive sales. Whether you're a seasoned professional or just starting out, this book will empower you to create a winning retail strategy and achieve your business goals. Invest in your future and unlock the potential of your retail space today!