Мерчандайзинг. Эффективное управление в розничной торговле

Мерчандайзинг – система мероприятий, проводимых в микромире магазина и направленных на то, чтобы покупателям было удобно, приятно и выгодно совершать покупку.Авторы подробно рассматривают трехуровневую систему мерчандайзинга: внешний вид магазина, организацию внутреннего пространства торгового зала и выкладку товара на полках. В качестве конкретного практического материала приводятся рекомендации для магазинов продуктов, бытовой техники, одежды, товаров для дома и книжных магазинов. Издание адресовано мерчандайзерам, а также владельцам магазинов и руководителям и сотрудникам любого уровня, отвечающим за управление ассортиментом.

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Merchandising. Effective Management in Retail

Unlock the secrets to retail success with "Merchandising. Effective Management in Retail," your comprehensive guide to optimizing the in-store shopping experience. This book provides a detailed overview of merchandising strategies designed to make shopping convenient, enjoyable, and profitable for customers.

Book Overview and Main Themes

This book explores a three-tiered merchandising system, covering:

• Store Appearance: Creating an inviting and attractive exterior.
• Interior Space Organization: Optimizing the layout of the sales floor for customer flow and product visibility.
• Shelf Placement: Mastering the art of product display to maximize sales.

The book delves into the core principles of effective merchandising, emphasizing the importance of understanding customer behavior, creating visually appealing displays, and strategically placing products to drive sales.

Target Audience and Reading Level

This book is ideal for:

• Merchandisers
• Store owners
• Retail managers
• Anyone involved in assortment management

Written in a clear and accessible style, this book is suitable for both beginners and experienced professionals looking to enhance their merchandising skills.

Key Features and Benefits

• Practical Recommendations: Gain actionable insights and specific recommendations tailored for various retail sectors, including grocery stores, electronics stores, clothing boutiques, home goods stores, and bookstores.
• Three-Tiered System: Understand the interconnectedness of store appearance, interior layout, and product placement for a holistic approach to merchandising.
• Enhanced Customer Experience: Learn how to create a shopping environment that delights customers and encourages repeat business.
• Increased Sales: Implement proven strategies to boost product visibility, drive impulse purchases, and maximize overall sales performance.

Why Readers Should Choose This Book

In today's competitive retail landscape, effective merchandising is crucial for success. "Merchandising. Effective Management in Retail" provides the knowledge and tools you need to stand out from the crowd, attract customers, and drive sales. Whether you're a seasoned professional or just starting out, this book will empower you to create a winning retail strategy and achieve your business goals. Invest in your future and unlock the potential of your retail space today!