By ΠΠΎΡΡΠ°ΠΊΠΎΠ²Π° ΠΠ°ΡΠΈΠ½Π° ΠΠΈΡ Π°ΠΉΠ»ΠΎΠ²Π½Π°
ΠΠΎΡΡΠ°ΠΊΠΎΠ²Π° ΠΠ°ΡΠΈΠ½Π° ΠΠΈΡ Π°ΠΉΠ»ΠΎΠ²Π½Π°2018ΠΠ²Π΅Π·Π΄Π° Π ΡΠ½Π΅ΡΠ°. ΠΠΈΠ·Π½Π΅Ρ
ΠΠ°ΡΠΈΠ½Π° ΠΠΎΡΡΠ°ΠΊΠΎΠ²Π°, ΡΡΠΊΠΎΠ²ΠΎΠ΄ΠΈΡΠ΅Π»Ρ ΠΏΡΠΎΠ³ΡΠ°ΠΌΠΌΡ MBA Β«Π£ΠΏΡΠ°Π²Π»Π΅Π½ΠΈΠ΅ ΠΈΠ½Π½ΠΎΠ²Π°ΡΠΈΡΠΌΠΈΒ», ΠΏΡΠ΅Π΄ΡΡΠ°Π²Π»ΡΠ΅Ρ ΠΊΠ½ΠΈΠ³Ρ Β«ΠΠ΅Π½Π΅Π΄ΠΆΠ΅Ρ ΡΡΠ°Π½ΡΡΠΎΡΠΌΠ°ΡΠΈΠΈΒ» β ΠΏΡΠ°ΠΊΡΠΈΡΠ΅ΡΠΊΠΎΠ΅ ΡΡΠΊΠΎΠ²ΠΎΠ΄ΡΡΠ²ΠΎ ΠΏΠΎ Π΄ΠΈΠ°Π³Π½ΠΎΡΡΠΈΠΊΠ΅ ΠΈ ΡΠ°Π·Π²ΠΈΡΠΈΡ ΠΊΠΎΠΌΠΏΠ°Π½ΠΈΠΉ. ΠΠ½ΠΈΠ³Π° ΡΠΎΡΡΠΎΠΈΡ ΠΈΠ· ΡΡΠ΅Ρ Π³Π»Π°Π²: Β«ΠΠ°ΡΡΠΎΡΡΠ΅Π΅Β», Β«ΠΡΠ΄ΡΡΠ΅Π΅Β» ΠΈ Β«ΠΠ΅ΡΠ΅Ρ ΠΎΠ΄Β», ΠΊΠΎΡΠΎΡΡΠ΅ ΠΏΠΎΠΌΠΎΠ³ΡΡ ΡΠΈΡΠ°ΡΠ΅Π»ΡΠΌ ΠΏΠΎΠ½ΡΡΡ, ΡΡΠΎ Π½Π΅ΠΎΠ±Ρ ΠΎΠ΄ΠΈΠΌΠΎ Π΄Π»Ρ Π΄ΠΎΡΡΠΈΠΆΠ΅Π½ΠΈΡ ΡΡΠΏΠ΅Ρ Π°. ΠΡ ΡΠ·Π½Π°Π΅ΡΠ΅, ΠΊΠ°ΠΊ ΠΎΡΠ΅Π½ΠΈΡΡ ΡΠ΅ΠΊΡΡΠ΅Π΅ ΡΠΎΡΡΠΎΡΠ½ΠΈΠ΅ ΠΊΠΎΠΌΠΏΠ°Π½ΠΈΠΈ ΠΈ ΠΏΡΠΎΠ°Π½Π°Π»ΠΈΠ·ΠΈΡΠΎΠ²Π°ΡΡ ΡΠΈΡΡΠ΅ΠΌΡ ΡΠΏΡΠ°Π²Π»Π΅Π½ΠΈΡ ΠΏΡΠΎΡΠ΅ΡΡΠ°ΠΌΠΈ ΠΈ ΠΎΡΠ½ΠΎΡΠ΅Π½ΠΈΡΠΌΠΈ Ρ ΠΊΠ»ΠΈΠ΅Π½ΡΠ°ΠΌΠΈ.
ΠΠΎΡΡΠ°ΠΊΠΎΠ²Π° ΠΠ°ΡΠΈΠ½Π° ΠΠΈΡ Π°ΠΉΠ»ΠΎΠ²Π½Π°2018ΠΠ²Π΅Π·Π΄Π° Π ΡΠ½Π΅ΡΠ°. ΠΠΈΠ·Π½Π΅Ρ
Marina Korsakova, head of the MBA program "Innovation Management," presents "Transformation Manager," a practical guide to diagnosing and developing companies. The book consists of three chapters: "Present," "Future," and "Transition," designed to help readers understand the requirements for success. It explores how to assess a company's current state and analyze its process management and customer relationship systems.