Media Today 5. Mass Communication in a Converging World | Media Today 5: Mass Communication in a Converging World

Media Today 5: Mass Communication in a Converging World

Joseph Turow, 2013

Overview

This book investigates the creation, funding, production, and delivery of content across various mass media, including books, newspapers, music, film, television, and online platforms. It delves into the reasons behind the selection and distribution of specific materials, as well as the influence of governmental bodies at federal, state, and local levels. The text analyzes key developments such as increased competition between new and established media, the trend towards media firm conglomeration, the necessity of audience segmentation, and the drive for expanded global sales.

Who it's for

• Students of media studies and communication.
• Professionals interested in the media industry.
• Individuals seeking to understand the societal impact of mass media.

Key features

• Hardcover binding.
• Published by Taylor and Francis.
• Features 576 pages.
• ISBN: 9780415536431.
• Written in English.
• Published in 2013.