Media, Organizations, and Identity

Palgrave, 2009

Overview

Mass media, including press and television, play a crucial role in shaping corporate identity and promoting business image. This volume offers a fresh perspective on the connections between media and organizations. It examines these relationships through three distinct lenses: media as a business, the role of media within business operations, and the presence of business within media landscapes.

Who it's for

• Academics and professionals in media studies.
• Students of business, marketing, and communications.
• Researchers interested in organizational identity.

Key features

• Language: English
• Binding: Hardcover
• Publisher: Palgrave
• Year: 2009
• Pages: 176
• ISBN: 9780230515512