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2024
This textbook examines contemporary live experience media, focusing on sectors driven by real-time engagement and human connection. It covers diverse areas such as sports, festivals, comedy, concerts, and theme parks, alongside theatre, trade events, conventions, museums, galleries, and immersive media. The book analyzes business models that originate with ticketing and advertising, now enhanced by e-commerce, affiliate marketing, subscriptions, and gambling transactions. It delves into significant investments in sports and the evolution of live entertainment formats.