Media Management and Live Experience

Media Management and Live Experience

2024

Overview

This textbook examines contemporary live experience media, focusing on sectors driven by real-time engagement and human connection. It covers diverse areas such as sports, festivals, comedy, concerts, and theme parks, alongside theatre, trade events, conventions, museums, galleries, and immersive media. The book analyzes business models that originate with ticketing and advertising, now enhanced by e-commerce, affiliate marketing, subscriptions, and gambling transactions. It delves into significant investments in sports and the evolution of live entertainment formats.

Who it's for

• University-level students studying media, music, entertainment, events, sports, or gambling.
• Industry professionals in the media, music, entertainment, events, exhibitions, sports, social media, or gambling sectors.
• Individuals interested in the business and future of live media experiences.

Key features

• Language: English
• Format: Paperback
• Pages: 370
• Publisher: Taylor&Francis
• Year: 2024
• ISBN: 9781032563671