By ΠΠ°Π·Π°ΡΠΎΠ² Π.Π.
ΠΠ°Π·Π°ΡΠΎΠ² Π.Π., 2023
ΠΠΎΠ½ΠΎΠ³ΡΠ°ΡΠΈΡ ΠΏΡΠ΅Π΄ΡΡΠ°Π²Π»ΡΠ΅Ρ ΡΠ΅Π·ΡΠ»ΡΡΠ°ΡΡ ΠΈΡΡΠ»Π΅Π΄ΠΎΠ²Π°Π½ΠΈΡ Π°ΡΠ΄ΠΈΡΠΎΡΠΈΠΈ ΡΠΎΠ²ΡΠ΅ΠΌΠ΅Π½Π½ΡΡ ΡΠΎΡΡΠΈΠΉΡΠΊΠΈΡ ΠΌΠ΅Π΄ΠΈΠ°, ΡΠ°ΡΡΠΌΠ°ΡΡΠΈΠ²Π°Ρ Π΅Π΅ ΠΊΠ°ΠΊ ΡΡΠ±ΡΠ΅ΠΊΡ ΠΌΠ°ΡΡΠΎΠ²ΠΎ-ΠΊΠΎΠΌΠΌΡΠ½ΠΈΠΊΠ°ΡΠΈΠ²Π½ΠΎΠΉ Π΄Π΅ΡΡΠ΅Π»ΡΠ½ΠΎΡΡΠΈ, ΠΌΠΎΡΠΈΠ²ΠΈΡΠΎΠ²Π°Π½Π½ΡΠΉ Π»ΠΈΡΠ½ΡΠΌΠΈ ΠΏΠΎΡΡΠ΅Π±Π½ΠΎΡΡΡΠΌΠΈ. ΠΠ±ΡΡΠΆΠ΄Π°ΡΡΡΡ ΠΎΡΠΎΠ±Π΅Π½Π½ΠΎΡΡΠΈ ΠΊΠΎΠ½ΠΊΡΡΠ΅Π½ΡΠΈΠΈ Π·Π° Π²Π½ΠΈΠΌΠ°Π½ΠΈΠ΅ Π°ΡΠ΄ΠΈΡΠΎΡΠΈΠΈ ΠΌΠ΅ΠΆΠ΄Ρ ΠΈΠ½ΡΠ΅ΡΠ½Π΅ΡΠΎΠΌ ΠΈ ΡΠ΅Π»Π΅Π²ΠΈΠ΄Π΅Π½ΠΈΠ΅ΠΌ, Π° ΡΠ°ΠΊΠΆΠ΅ ΠΏΠ΅ΡΡΠΏΠ΅ΠΊΡΠΈΠ²Ρ Π½Π° ΠΎΡΠ½ΠΎΠ²Π΅ Π°Π½Π°Π»ΠΈΠ·Π° ΠΌΠ΅Π΄ΠΈΠ°ΠΏΠΎΡΡΠ΅Π±Π»Π΅Π½ΠΈΡ Π² ΡΠ°Π·Π»ΠΈΡΠ½ΡΡ Π²ΠΎΠ·ΡΠ°ΡΡΠ½ΡΡ Π³ΡΡΠΏΠΏΠ°Ρ . ΠΡΡΠ»Π΅Π΄ΡΠ΅ΡΡΡ ΡΡΠ°Π³ΠΌΠ΅Π½ΡΠ°ΡΠΈΡ Π°ΡΠ΄ΠΈΡΠΎΡΠΈΠΈ Π² ΡΡΠ»ΠΎΠ²ΠΈΡΡ ΡΠ°ΡΡΡΡΠ΅Π³ΠΎ Π²ΡΠ±ΠΎΡΠ° ΠΊΠΎΠΌΠΌΡΠ½ΠΈΠΊΠ°ΡΠΈΠΎΠ½Π½ΡΡ ΠΊΠ°Π½Π°Π»ΠΎΠ² ΠΈ Π΅Π΅ ΡΠΎΡΠΈΠ°Π»ΡΠ½ΡΠ΅ ΠΏΠΎΡΠ»Π΅Π΄ΡΡΠ²ΠΈΡ. ΠΠ½Π°Π»ΠΈΠ·ΠΈΡΡΡΡΡΡ ΠΏΠ»Π°ΡΡΠΎΡΠΌΠ΅Π½Π½ΠΎΠ΅ ΡΠΏΡΠ°Π²Π»Π΅Π½ΠΈΠ΅ ΠΌΠ΅Π΄ΠΈΠ° ΠΈ ΡΠ²ΡΠ·Π°Π½Π½ΡΠ΅ Ρ Π½ΠΈΠΌ Π°ΡΠ΄ΠΈΡΠΎΡΠ½ΡΠ΅ ΠΏΡΠ°ΠΊΡΠΈΠΊΠΈ, Π° ΡΠ°ΠΊΠΆΠ΅ Π²Π»ΠΈΡΠ½ΠΈΠ΅ ΡΠΈΡΡΠΎΠ²ΠΈΠ·Π°ΡΠΈΠΈ ΠΈ ΠΈΠ½ΡΠ΅ΡΠ½Π΅ΡΠ° Π½Π° ΡΠ΅Π½ΠΎΠΌΠ΅Π½ ΡΡΠ΅Π½ΠΈΡ.
M.M. Nazarov, 2023
This monograph presents research findings on the audience of modern Russian media, viewing it as a subject of mass communication activity driven by individual needs and motivations. It discusses the competitive dynamics for audience attention between the internet and television, and assesses future prospects based on media consumption patterns across different age cohorts. The study examines audience fragmentation amid expanding communication choices and its social implications. It also analyzes platform-based media management, associated audience practices, and the direct impact of digitalization and the internet on the phenomenon of reading.