Mastering e-Business

Mastering e-Business

Groucutt Jonathan, 2004

Overview

This book provides a comprehensive introduction to the development, positioning, and strategic viability of e-business in contemporary society. It critically examines e-business from both organizational and individual viewpoints, offering fresh insights into this evolving subject area. The focus is on key management, business, marketing, and strategic issues, aiming to demystify the e-revolution and explain the dynamic relationship between traditional enterprises, e-business, and society. It looks beyond the dot.com bubble to consider the long-term strategic implications for organizations and the wider community.

Who it's for

• Students studying e-commerce, e-business, management, operations, marketing, and strategy.
• Suitable for diploma, undergraduate, and postgraduate levels.

Key features

• Softcover binding.
• Published by Palgrave.
• 304 pages.
• Written in English.
• ISBN: 9780333968321.
• Dimensions: 234x156x16 mm.