Marketing Research: Market Size, Calculation, and Justification - A Comprehensive Guide

Unlock the secrets to accurately assessing market size with this comprehensive textbook, designed for marketing professionals, entrepreneurs, and students alike. This practical guide provides a step-by-step approach to calculating market capacity, ensuring you can make informed business decisions and secure funding for your ventures.

Master the Art of Market Size Estimation

This book delves into the essential steps required to calculate market capacity, including:

• Defining the calculation scheme and method
• Conducting precise calculations
• Justifying the results with solid evidence

Explore Proven Methods and Techniques

Gain a deep understanding of the most popular methods and techniques for evaluating market capacity. Benefit from numerous real-world examples that illustrate their practical application.

TAM-SAM-SOM for Startups and Entrepreneurs

A dedicated section focuses on market size assessment for startups and budding entrepreneurs, utilizing the TAM-SAM-SOM framework. Learn a detailed algorithm for calculating the capacity of these crucial market segments.

Justify Your Findings with Confidence

Master the art of presenting and justifying your market size estimations to clients and stakeholders. This book equips you with the knowledge to convincingly demonstrate the accuracy and relevance of your data.

Increase Your Market Potential

Discover strategies and techniques for expanding your market size and maximizing your business opportunities.

Who Should Read This Book?

This textbook is ideal for:

• Marketing specialists working in small and medium-sized businesses
• Aspiring entrepreneurs and startup founders
• Project initiators seeking funding
• Grant and investment applicants
• Teams preparing business plans

Perfect for Students and Professionals

Recommended as a textbook for university students studying Management/Marketing, Economics, and Digital Marketing/E-business. This book provides a solid foundation for understanding and applying market research principles.

Why Choose This Book?

This book offers a unique blend of theoretical knowledge and practical application, making it an invaluable resource for anyone involved in market research. With its clear explanations, real-world examples, and step-by-step guidance, you'll gain the skills and confidence to accurately assess market size and drive business success. Don't just guess – know your market!