Маркетинговое планирование

Книг о маркетинге множество, но все они сконцентрированы скорее на содержании планов, чем на их создании, реализации и контроле. А как же провести планирование, как реализовать то, что задумано, и добились ли своими действиями того, чего хотели - остается тайной за семью печатями. Перед Вами ответы на все эти вопросы, которые так волнуют практиков, и ответы на которые ищут многие студенты. Здесь и о том, как создать или адаптировать маркетинговую концепцию, и о том, как нужно планировать, собирать информацию, строить прогнозы, кто в этом должен участвовать и как это все реализовать и проконтролировать.

Книга написана простым, понятным и инструктивным языком. Ее четкая структура и логическая последовательность позволяет использовать ее как новичкам в маркетинге, так и опытным практикам, которые ищут инновационные решения своих старых проблем.

Перевод с немецкого.

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Marketing Planning

Unlock the secrets to successful marketing with "Marketing Planning," a comprehensive guide that goes beyond the theory and delves into the practical aspects of creating, implementing, and controlling effective marketing plans. Unlike other marketing books that focus solely on plan content, this book provides actionable strategies and insights to help you achieve your marketing goals.

Book Overview and Main Themes:

This book addresses the critical questions that plague marketing professionals and students alike: How do you conduct effective planning? How do you execute your vision? And how do you measure the success of your efforts? It covers everything from developing and adapting a marketing concept to planning, gathering information, building forecasts, and defining roles and responsibilities. Learn how to implement and control your marketing initiatives for optimal results.

Target Audience and Reading Level:

Whether you're a marketing novice or an experienced practitioner seeking innovative solutions, this book is for you. Its clear, concise, and instructive language makes it accessible to readers of all levels. The logical structure and sequential presentation allow both beginners and seasoned professionals to quickly grasp the concepts and apply them to real-world scenarios.

Key Features and Benefits:

• Practical Guidance: Learn step-by-step methods for creating, implementing, and controlling marketing plans.
• Actionable Strategies: Discover proven techniques for gathering information, building forecasts, and defining roles.
• Comprehensive Coverage: Explore all aspects of marketing planning, from concept development to performance measurement.
• Clear and Concise Language: Understand complex concepts with ease thanks to the book's accessible writing style.
• Innovative Solutions: Find fresh perspectives and creative approaches to overcome common marketing challenges.

Why Readers Should Choose This Book:

Stop wondering how to turn your marketing ideas into reality. "Marketing Planning" provides the practical tools and knowledge you need to develop and execute successful marketing strategies. Gain a competitive edge by mastering the art of marketing planning and achieving measurable results. Translated from German, this book offers a unique perspective on marketing planning that will empower you to achieve your business objectives.