By Π¨Π΅ΡΠ΅Ρ ΠΠΎΠ΄ΠΎ
Π¨Π΅ΡΠ΅Ρ ΠΠΎΠ΄ΠΎ, 2025, Π‘Π΅ΡΠΈΡ "ΠΠΈΠ·Π½Π΅Ρ ΠΏΠΎ-Π΅Π²ΡΠΎΠΏΠ΅ΠΉΡΠΊΠΈ"
Π ΠΊΠ½ΠΈΠ³Π΅ ΠΠΎΠ΄ΠΎ Π¨Π΅ΡΠ΅Ρ Π΄Π΅Π»ΠΈΡΡΡ Π±ΠΎΠ³Π°ΡΡΠΌ ΠΎΠΏΡΡΠΎΠΌ Π² ΠΌΠ°ΡΠΊΠ΅ΡΠΈΠ½Π³Π΅, ΠΏΡΠ΅Π΄Π»Π°Π³Π°Ρ Π΅ΠΌΠΊΠΈΠ΅ ΡΠΎΠ²Π΅ΡΡ ΠΈ ΠΏΡΠ°Π²ΠΈΠ»Π°, ΠΏΡΠΈΠΌΠ΅Π½ΠΈΠΌΡΠ΅ Π½Π° ΠΏΡΠ°ΠΊΡΠΈΠΊΠ΅. Π Π°ΡΡΠΌΠ°ΡΡΠΈΠ²Π°ΡΡΡΡ Π²ΠΎΠΏΡΠΎΡΡ Π²ΡΡΠ²Π»Π΅Π½ΠΈΡ ΠΏΠΎΡΡΠ΅Π±Π½ΠΎΡΡΠ΅ΠΉ ΠΊΠ»ΠΈΠ΅Π½ΡΠΎΠ², Π°Π½Π°Π»ΠΈΠ·Π° ΠΊΠΎΠ½ΠΊΡΡΠ΅Π½ΡΠΎΠ² ΠΈ Π²ΡΠ±ΠΎΡΠ° ΠΊΠ°Π½Π°Π»ΠΎΠ² ΡΠ±ΡΡΠ°. ΠΠΏΡΠ΅Π΄Π΅Π»ΡΡΡΡΡ ΠΌΠ΅ΡΠΎΠ΄Ρ ΡΠ΅Π½ΠΎΠΎΠ±ΡΠ°Π·ΠΎΠ²Π°Π½ΠΈΡ ΠΈ ΠΏΠΎΠ΄Π±ΠΎΡΠ° ΡΡΡΠ΅ΠΊΡΠΈΠ²Π½ΡΡ ΡΠ΅ΠΊΠ»Π°ΠΌΠ½ΡΡ ΡΡΠ΅Π΄ΡΡΠ². ΠΠΎΠ΄ΡΠ΅ΡΠΊΠΈΠ²Π°Π΅ΡΡΡ, ΡΡΠΎ ΠΌΠ°ΡΠΊΠ΅ΡΠΈΠ½Π³ β Π·Π°Π΄Π°ΡΠ° Π²ΡΠ΅Π³ΠΎ ΠΏΡΠ΅Π΄ΠΏΡΠΈΡΡΠΈΡ ΠΈ ΠΊΠ°ΠΆΠ΄ΠΎΠ³ΠΎ ΡΠΎΡΡΡΠ΄Π½ΠΈΠΊΠ°.
Bodo SchΓ€fer, 2025, Business the European Way Series
In this book, Bodo SchΓ€fer shares his extensive experience in marketing, offering concise advice and rules applicable in practice. It addresses identifying customer needs, analyzing competitors, and selecting distribution channels. It also defines pricing methods and the selection of effective advertising tools. It emphasizes that marketing is the task of the entire enterprise and every employee.