Маркетинг от А до Я. 80 концепций, которые должен знать каждый менеджер

Эта книга всемирно известного специалиста в области маркетинга Филипа Котлера стала настольной для миллионов руководителей и специалистов по маркетингу. В ней в сжатой и понятной форме изложены 80 концепций эффективного маркетинга, наиболее важных для успеха компаний в современных условиях. Эта книга дает наилучшее представление как о классических инструментах маркетинга, которые прошли испытание временем, так и о новых инновационных разработках, которые стали использоваться только в последние годы. Книга обязательна к прочтению бизнесменам, менеджерам отдела маркетинга всех уровней, а также студентам.

<hr>

Marketing from A to Z: 80 Concepts Every Manager Should Know

Unlock the secrets to marketing success with Philip Kotler's "Marketing from A to Z," a comprehensive guide featuring 80 essential concepts every manager needs to know. This book, a staple for millions of marketing professionals worldwide, provides a concise and accessible overview of the most impactful marketing strategies for today's competitive landscape.

Book Overview and Main Themes:

Explore a wide range of marketing topics, from foundational principles to cutting-edge innovations. Kotler expertly blends time-tested marketing tools with the latest advancements, offering a balanced perspective on both traditional and modern approaches. Key themes include:

• Understanding customer needs and behaviors
• Developing effective marketing strategies
• Building strong brands
• Leveraging digital marketing channels
• Measuring marketing ROI

Target Audience and Reading Level:

This book is ideal for:

• Business owners and entrepreneurs
• Marketing managers at all levels
• Marketing professionals seeking to refresh their knowledge
• Students studying marketing and business administration

Written in a clear and engaging style, "Marketing from A to Z" is accessible to readers with varying levels of marketing experience.

Key Features and Benefits:

• Concise and Comprehensive: Learn 80 essential marketing concepts in a clear and easy-to-understand format.
• Expert Guidance: Benefit from the insights of Philip Kotler, a world-renowned marketing expert.
• Practical Applications: Discover real-world examples and case studies to illustrate key concepts.
• Up-to-Date Information: Stay ahead of the curve with the latest marketing trends and innovations.

Why Choose This Book?

In today's rapidly evolving business environment, a strong understanding of marketing is essential for success. "Marketing from A to Z" provides you with the knowledge and tools you need to develop effective marketing strategies, build strong brands, and achieve your business goals. Whether you're a seasoned marketing professional or just starting out, this book is an invaluable resource that will help you master the art and science of marketing.