Маркетинг от А до Я. 80 концепций, которые должен знать каждый менеджер

Эта книга всемирно известного специалиста в области маркетинга Филипа Котлера стала настольной для миллионов руководителей и специалистов по маркетингу. В ней в сжатой и понятной форме изложены 80 концепций эффективного маркетинга, наиболее важных для успеха компаний в современных условиях. Эта книга дает наилучшее представление как о классических инструментах маркетинга, которые прошли испытание временем, так и о новых инновационных разработках, которые стали использоваться только в последние годы. Книга обязательна к прочтению бизнесменам, менеджерам отдела маркетинга всех уровней, а также студентам.

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Marketing from A to Z. 80 Concepts Every Manager Should Know

Unlock the secrets to marketing success with Philip Kotler's "Marketing from A to Z," a comprehensive guide featuring 80 essential concepts every manager needs to know. This book, a staple for millions of executives and marketing professionals worldwide, provides a concise and accessible overview of the most impactful marketing strategies for thriving in today's dynamic business environment.

Book Overview and Main Themes

This book bridges the gap between classic marketing principles and cutting-edge innovations. Kotler expertly distills decades of marketing wisdom into 80 easily digestible concepts, covering everything from market segmentation and branding to digital marketing and customer relationship management. Explore key themes such as:

• Understanding customer needs and behaviors
• Developing effective marketing strategies
• Building strong brands
• Leveraging digital channels
• Measuring marketing ROI

Target Audience and Reading Level

This book is ideal for:

• Business owners and entrepreneurs
• Marketing managers at all levels
• Marketing professionals seeking to refresh their knowledge
• Students studying marketing

Written in a clear and engaging style, "Marketing from A to Z" is accessible to readers with varying levels of marketing experience. No prior knowledge is required.

Key Features and Benefits

• Concise and Accessible: 80 key concepts explained in a clear and easy-to-understand manner.
• Comprehensive Coverage: Covers both traditional and modern marketing strategies.
• Practical Insights: Provides actionable advice and real-world examples.
• Authored by a Marketing Legend: Learn from Philip Kotler, one of the world's leading marketing experts.

Why Readers Should Choose This Book

In today's competitive marketplace, a strong understanding of marketing is essential for success. "Marketing from A to Z" provides you with the knowledge and tools you need to:

• Develop effective marketing campaigns
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Don't miss out on this essential guide to marketing success. Order your copy of "Marketing from A to Z" today!