Маркетинг как стратегия

Переход мировых компаний к корпоративному маркетингу, по мнению автора книги, требует осуществления ими основных преобразований в этой области. Эти преобразования, подробно рассмотренные в настоящей книге, особенно актуальны для российских компаний, которым они помогут разработать конкурентные стратегии.

Книга предназначена для специалистов в области маркетинга и руководителей компаний.

<hr>

Marketing as Strategy

Discover how to leverage marketing as a core business strategy with "Marketing as Strategy." This book explores the shift towards corporate marketing and provides a comprehensive guide to the essential transformations required for success in today's competitive landscape. Learn how to develop robust competitive strategies and achieve sustainable growth.

Book Overview and Main Themes

This book delves into the critical changes companies must undertake to embrace corporate marketing effectively. It covers key themes such as:

• Strategic marketing planning
• Competitive analysis and positioning
• Customer-centric approaches
• Building a strong brand identity
• Integrating marketing across the organization

Target Audience and Reading Level

This book is ideal for marketing professionals, business leaders, and students seeking a deeper understanding of strategic marketing. The content is presented in a clear and accessible manner, suitable for readers with a basic understanding of marketing principles.

Key Features and Benefits

• Practical insights: Gain actionable strategies and frameworks that you can implement immediately.
• Real-world examples: Learn from successful case studies of companies that have effectively integrated marketing into their overall business strategy.
• Comprehensive coverage: Explore all aspects of strategic marketing, from planning to execution.
• Competitive advantage: Develop the skills and knowledge you need to create a winning marketing strategy.

Why Choose This Book?

In today's rapidly evolving business environment, a strong marketing strategy is essential for survival and growth. "Marketing as Strategy" provides you with the tools and knowledge you need to transform your marketing efforts into a powerful competitive advantage. Whether you're a seasoned marketing professional or a business leader looking to improve your organization's performance, this book is an invaluable resource.