Marissa Mayer and the Fight to Save Yahoo

Marissa Mayer and the Fight to Save Yahoo

Nicholas Carlson, 2015

Overview

This book chronicles Marissa Mayer's journey at Yahoo, from her controversial rise and fall at Google to her dramatic efforts to transform Yahoo's work culture. The narrative delves into the company's history, its near collapse during the dotcom bust, and its subsequent struggle for relevance with nearly a billion monthly visitors. It offers a behind-the-scenes look at boardroom decisions, both brilliant and flawed, and the impact of activist investor Dan Loeb's intervention. The story highlights Mayer's learning curve and the vibrant culture she aimed to cultivate, presenting what may be the internet's first true turnaround.

Who it's for

• Readers interested in business turnarounds and corporate strategy.
• Individuals fascinated by the careers of prominent tech leaders.
• Those curious about the history of major internet companies.

Key features

• Language: English
• Binding: Hardcover
• Publisher: Hodder
• Year: 2015
• ISBN: 9781444789881