Малый бизнес: от иллюзий к успеху. Как создать компанию и удержать её

Книга Майкла Гербера, которого считают ведущим специалистом в области малого бизнеса, позволяет по-новому взглянуть на проблемы, связанные с организацией и развитием малых предприятий. Автор показывает, как общепринятые стереотипы могут воспрепятствовать успешному бизнесу, ведет своих читателей через главные этапы развития малого предприятия — от основания и становления до зрелости. Большой интерес представляет описание технологий франчайзинга для повышения эффективности и предсказуемости бизнеса. Рассказ об этапах предпринимательской деятельности оформлен в виде диалога с начинающим предпринимателем, в ходе которого обсуждаются вопросы, как правильно организовывать, развивать и совершенствовать свое дело, не изменяя привычного образа жизни.

Книга рассчитана на широкий круг читателей — от студентов до опытных бизнесменов.

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Small Business: From Illusions to Success. How to Create and Sustain a Company

Unlock the secrets to building and maintaining a thriving small business with this insightful guide by Michael Gerber, a leading expert in the field. "Small Business: From Illusions to Success" offers a fresh perspective on the challenges of starting and growing a small enterprise, debunking common myths that can hinder success.

Book Overview and Main Themes

This book takes you on a journey through the key stages of small business development, from initial startup and establishment to achieving maturity. Gerber expertly guides readers through the process, highlighting the importance of strategic planning, effective management, and adaptability. A significant portion of the book explores the application of franchising principles to enhance business efficiency and predictability.

Target Audience and Reading Level

This book is perfect for aspiring entrepreneurs, small business owners, and anyone interested in understanding the dynamics of small business management. Whether you're a student exploring career options or an experienced businessperson seeking to refine your strategies, this book provides valuable insights and practical advice. The writing style is accessible and engaging, making it suitable for a wide range of readers.

Key Features and Benefits

• Debunks common myths: Identifies and challenges widespread misconceptions about small business ownership.
• Provides a step-by-step guide: Offers a clear roadmap for navigating the different stages of business development.
• Explores franchising principles: Demonstrates how to leverage franchising techniques to improve efficiency and predictability.
• Offers practical advice: Provides actionable strategies for organizing, developing, and improving your business.
• Maintains work-life balance: Shows how to grow your business without sacrificing your personal life.

Why Choose This Book?

Are you dreaming of starting your own business but feeling overwhelmed by the challenges? "Small Business: From Illusions to Success" provides the knowledge and tools you need to turn your entrepreneurial dreams into reality. Gerber's expert guidance and practical advice will empower you to avoid common pitfalls, build a sustainable business, and achieve long-term success. Don't just dream of success – achieve it with this essential guide!