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By ΠΠ΅Π²Π΅Π΅Π² Π.Π.
Π.Π. ΠΠ΅Π²Π΅Π΅Π², 2019, Π‘Π°ΠΌ ΡΠ΅Π±Π΅ ΠΏΡΠΈΡ ΠΎΠ»ΠΎΠ³
ΠΡΠ° ΠΊΠ½ΠΈΠ³Π° ΠΈΡΡΠ»Π΅Π΄ΡΠ΅Ρ, ΠΊΠ°ΠΊ Π»ΡΠ΄ΠΈ ΠΏΠΎΠΏΠ°Π΄Π°ΡΡ ΠΏΠΎΠ΄ ΡΡΠΆΠΎΠ΅ Π²Π»ΠΈΡΠ½ΠΈΠ΅ ΠΈ ΠΏΠΎΡΠ΅ΠΌΡ Π²Π΅ΡΡΡ Π½Π°Π²ΡΠ·ΡΠΈΠ²ΡΠΌ ΠΏΡΠΎΠ΄Π°Π²ΡΠ°ΠΌ. Π ΠΎΡΠ»ΠΈΡΠΈΠ΅ ΠΎΡ Π΄ΡΡΠ³ΠΈΡ ΡΠ°Π±ΠΎΡ ΠΎ ΠΊΠΎΠ³Π½ΠΈΡΠΈΠ²Π½ΡΡ ΠΈΡΠΊΠ°ΠΆΠ΅Π½ΠΈΡΡ , Π·Π΄Π΅ΡΡ Π°ΠΊΡΠ΅Π½Ρ Π΄Π΅Π»Π°Π΅ΡΡΡ Π½Π° ΡΠΎΠΌ, ΠΊΠ°ΠΊ ΡΡΠΈ ΠΈΡΠΊΠ°ΠΆΠ΅Π½ΠΈΡ Π΄Π΅Π»Π°ΡΡ Π½Π°Ρ Π»Π΅Π³ΠΊΠΎΠΉ ΠΌΠΈΡΠ΅Π½ΡΡ Π΄Π»Ρ ΠΌΠΎΡΠ΅Π½Π½ΠΈΠΊΠΎΠ². ΠΠ²ΡΠΎΡ ΠΎΠΏΠΈΡΡΠ²Π°Π΅Ρ, ΠΊΠ°ΠΊ ΡΠ΅ΠΊΠ»Π°ΠΌΠ°, ΠΌΠ°ΡΠΊΠ΅ΡΠΈΠ½Π³ ΠΈ ΡΠ΅Ρ Π½ΠΈΠΊΠΈ ΠΏΡΠΎΠ΄Π°ΠΆ ΠΈΡΠΏΠΎΠ»ΡΠ·ΡΡΡ Π½Π°ΡΠΈ ΡΡΠ·Π²ΠΈΠΌΠΎΡΡΠΈ Π΄Π»Ρ ΠΈΠ·Π²Π»Π΅ΡΠ΅Π½ΠΈΡ Π΄Π΅Π½Π΅Π³. ΠΠ½ΠΈΠ³Π° ΠΏΠΎΠΌΠΎΠΆΠ΅Ρ Π½Π°ΡΡΠΈΡΡΡΡ ΡΠ°ΡΠΏΠΎΠ·Π½Π°Π²Π°ΡΡ ΡΡΠΈ ΡΠ»ΠΎΠ²ΠΊΠΈ, ΠΈΠ·Π±Π΅Π³Π°ΡΡ ΠΈΡ ΠΈ ΡΠΎΡ ΡΠ°Π½ΡΡΡ ΡΠ²ΠΎΠΈ ΡΠΈΠ½Π°Π½ΡΡ ΠΈ Π΄ΡΡΠ΅Π²Π½ΠΎΠ΅ ΡΠ°Π²Π½ΠΎΠ²Π΅ΡΠΈΠ΅.
A.B. Neveev, 2019, Self-Psychologist Series
This book delves into how individuals fall prey to external influences and why they trust persuasive salespeople. Unlike other works on cognitive biases, this one focuses on how these biases render us vulnerable to charlatans. The author details how advertising, marketing, and sales techniques exploit our weaknesses to extract money. The book aims to equip readers with the ability to recognize these traps, avoid them, and safeguard their finances and well-being.