Logo Design. Global Brands | Logo Design: Global Brands

Logo Design: Global Brands

Julius Wiedemann, 2019

Overview

This volume, a follow-up to the widely-read logo manual, delves into the realm of corporate identity. In today's interconnected world, symbols are crucial for communicating core values like trust, quality, and reliability. This comprehensive catalog explores how diverse elements—text, imagery, and concepts—are distilled into recognizable and impactful brands. It examines a broad spectrum of industries, from airlines and food to technology and media.

Who it's for

• Designers and marketers interested in branding strategies.
• Professionals seeking inspiration for corporate identity development.
• Anyone curious about the visual language of global brands.

Key features

• Language: English
• Binding: Hardcover
• Pages: 608
• Publisher: Taschen
• Year: 2019
• ISBN: 9783836576758