By ΠΠ°Π½Π΄Π° ΠΠ΅ΡΡ
ΠΠ½ΠΈΠ³Π° ΠΠ΅ΡΡΠ° ΠΠ°Π½Π΄Ρ βΠ’Π΅ΠΊΡΡΡ, ΠΊΠΎΡΠΎΡΡΠΌ Π²Π΅ΡΡΡβ ΡΡΠ°Π»Π° Π±Π΅Π·ΡΡΠ»ΠΎΠ²Π½ΡΠΌ Ρ ΠΈΡΠΎΠΌ ΠΏΡΠΎΠ΄Π°ΠΆ (Π·Π° ΡΡΠΈ Π³ΠΎΠ΄Π° ΡΠ΅ΡΡΡ Π΄ΠΎΠΏΠΎΠ»Π½ΠΈΡΠ΅Π»ΡΠ½ΡΡ ΡΠΈΡΠ°ΠΆΠ΅ΠΉ!). Π£ΠΆΠ΅ ΡΡΡΡΡΠΈ Π°Π²ΡΠΎΡΠΎΠ² ΠΈ ΠΊΠΎΠΌΠΏΠ°Π½ΠΈΠΉ Π²Π·ΡΠ»ΠΈ Π½Π° Π²ΠΎΠΎΡΡΠΆΠ΅Π½ΠΈΠ΅ βΡΠ±Π΅Π΄ΠΈΡΠ΅Π»ΡΠ½ΠΎ-ΠΏΠΎΠ·ΠΈΡΠΈΠ²Π½ΡΠΉ ΠΊΠΎΠΏΠΈΡΠ°ΠΉΡΠΈΠ½Π³β ΠΈ ΡΠΌΠΎΠ³Π»ΠΈ Ρ Π΅Π³ΠΎ ΠΏΠΎΠΌΠΎΡΡΡ ΠΎΡΡΡΡΠΎΠΈΡΡΡΡ ΠΎΡ ΠΌΠ°ΡΡΠΎΠ²ΡΡ ΠΈ Π±Π΅Π·Π»ΠΈΠΊΠΈΡ Β«ΠΏΡΠΎΠ΄Π°ΡΡΠΈΡ ΡΠ΅ΠΊΡΡΠΎΠ²Β».
ΠΡΡΡΠ΅ΡΠ°ΠΉΡΠ΅ ΠΏΡΠΎΠ΄ΠΎΠ»ΠΆΠ΅Π½ΠΈΠ΅ Π±Π΅ΡΡΡΠ΅Π»Π»Π΅ΡΠ°!
βΠΠΎΠΏΠΈΡΠ°ΠΉΡΠΈΠ½Π³: ΡΠΈΠ»Π° ΡΠ±Π΅ΠΆΠ΄Π΅Π½ΠΈΡβ ΠΏΠΎΠ³ΡΡΠΆΠ°Π΅Ρ ΡΠΈΡΠ°ΡΠ΅Π»Ρ Π² Π£ΠΠ-ΡΡΠΈΠ»Ρ ΠΈ ΡΠ°ΡΡΠΊΠ°Π·ΡΠ²Π°Π΅Ρ ΠΎ βΡΠΎΠ½ΠΊΠΈΡ Π½Π°ΡΡΡΠΎΠΉΠΊΠ°Ρ β ΡΠ±Π΅ΠΆΠ΄Π΅Π½ΠΈΡ ΡΠ΅ΠΊΡΡΠΎΠΌ. ΠΠ° ΠΆΠΈΠ²ΡΡ ΠΊΠ΅ΠΉΡΠ°Ρ Π²Ρ Π½Π°ΡΡΠΈΡΠ΅ΡΡ ΡΠΎΠ·Π΄Π°Π²Π°ΡΡ ΠΏΡΠΎΡΡΡΠ΅, Π½ΠΎ ΠΏΡΠΈΡ ΠΎΠ»ΠΎΠ³ΠΈΡΠ΅ΡΠΊΠΈ Π²Π΅ΡΠ½ΡΠ΅ ΠΌΠ°ΡΠΊΠ΅ΡΠΈΠ½Π³ΠΎΠ²ΡΠ΅ ΠΌΠ°ΡΠ΅ΡΠΈΠ°Π»Ρ Π΄Π»Ρ Π²ΡΠ΅Ρ ΡΠ΅Π³ΠΌΠ΅Π½ΡΠΎΠ² Π±ΠΈΠ·Π½Π΅ΡΠ°.
Π£ΠΠ-ΡΡΠΈΠ»Ρ β ΡΡΠΎ ΠΌΠΎΡΠ½ΡΠΉ Π²ΠΈΠ΄ ΠΊΠΎΠΏΠΈΡΠ°ΠΉΡΠΈΠ½Π³Π°, Π² ΠΎΡΠ½ΠΎΠ²Π΅ ΠΊΠΎΡΠΎΡΠΎΠ³ΠΎ Π»Π΅ΠΆΠ°Ρ ΠΌΠ°ΡΠΊΠ΅ΡΠΈΠ½Π³ ΠΈ ΠΏΡΠΈΡ ΠΎΠ»ΠΎΠ³ΠΈΡ, Π° ΡΠ°ΠΊΠΆΠ΅ ΡΠ΅Π»ΡΠΉ ΡΡΠ΄ Π°Π²ΡΠΎΡΡΠΊΠΈΡ Π½Π°Ρ ΠΎΠ΄ΠΎΠΊ ΠΈ ΡΠΈΡΠ΅ΠΊ. ΠΠ΅ΡΡ ΠΠ°Π½Π΄Π° β ΠΎΡΠ½ΠΎΠ²Π°ΡΠ΅Π»Ρ Π£Π½ΠΈΠ²Π΅ΡΡΠΈΡΠ΅ΡΠ° ΠΊΠΎΠΏΠΈΡΠ°ΠΉΡΠΈΠ½Π³Π°, ΠΎΠ½ ΠΏΡΠΎΠ΄ΠΎΠ»ΠΆΠ°Π΅Ρ ΡΠ°ΠΌ ΠΏΠΈΡΠ°ΡΡ ΡΠ΅ΠΊΡΡΡ ΠΈ ΠΎΠ±ΡΡΠ°ΡΡ ΡΡΡΠ΄Π΅Π½ΡΠΎΠ², Π½Π° ΠΏΡΠ°ΠΊΡΠΈΠΊΠ΅ ΠΏΡΠΎΠ²Π΅ΡΡΡ ΠΈ ΠΈΡΠΏΠΎΠ»ΡΠ·ΡΡ Π²ΡΠ΅, ΡΠ΅ΠΌΡ ΡΡΠΈΡ Π΄ΡΡΠ³ΠΈΡ .
ΠΠ½ΠΈΠ³Π° ΠΎΡΡΡΠΎΡΠΌΠ½Π°, Π·Π°Π±Π°Π²Π½Π°, Π»Π΅Π³ΠΊΠ°, Π½ΠΎ Π³Π»Π°Π²Π½ΠΎΠ΅ β ΡΠ±Π΅Π΄ΠΈΡΠ΅Π»ΡΠ½Π° ΠΈ ΠΏΠΎΠ»Π΅Π·Π½Π°. βΠΠΎΠΏΠΈΡΠ°ΠΉΡΠΈΠ½Π³: ΡΠΈΠ»Π° ΡΠ±Π΅ΠΆΠ΄Π΅Π½ΠΈΡβ ΠΏΠΎΠΌΠΎΠΆΠ΅Ρ ΠΊΠΎΠΏΠΈΡΠ°ΠΉΡΠ΅ΡΠ°ΠΌ, ΠΊΠΎΠ½ΡΠ΅Π½Ρ-ΠΌΠ΅Π½Π΅Π΄ΠΆΠ΅ΡΠ°ΠΌ, ΡΡΠΈΠ»Π°Π½ΡΠ΅ΡΠ°ΠΌ ΠΈ Π²Π»Π°Π΄Π΅Π»ΡΡΠ°ΠΌ ΡΠ°ΠΉΡΠΎΠ² ΠΏΡΠΎΠΊΠ°ΡΠ°ΡΡ ΡΡΠΏΠ΅ΡΡΠΏΠΎΡΠΎΠ±Π½ΠΎΡΡΠΈ Π½Π°ΠΏΠΈΡΠ°Π½ΠΈΡ ΡΠ΅ΠΊΡΡΠΎΠ² - Π²Π΅Π΄Ρ ΡΠ°ΠΌ, Π³Π΄Π΅ Π±ΡΠΊΡΡΡΡ ΠΏΡΠΎΡΠΈΠ΅ ΡΠΎΡΠΌΠ°ΡΡ, Π²ΡΠΈΠ³ΡΡΠ²Π°Π΅Ρ Π£ΠΠ.
Π§ΠΈΡΠ°ΡΡ Π΄Π°Π»Π΅Π΅
<hr>Unlock the secrets to crafting compelling and persuasive copy with "Copywriting: The Power of Persuasion," the highly anticipated sequel to Petr Panda's bestselling book, "Texts That Are Believed." This book delves into the art of "UPK-style" copywriting, revealing the subtle nuances that transform ordinary text into powerful tools of persuasion.
This book explores the UPK-style of copywriting, a potent blend of marketing, psychology, and Petr Panda's unique insights. Through real-world case studies, you'll learn how to create simple yet psychologically sound marketing materials for diverse business sectors. Discover how to fine-tune your writing to resonate with your target audience and drive results.
This book is perfect for:
The book is written in an accessible and engaging style, making it suitable for both beginners and experienced professionals.
In a world saturated with generic and ineffective "selling texts," "Copywriting: The Power of Persuasion" offers a refreshing and powerful alternative. Petr Panda, founder of the University of Copywriting, shares his expertise and proven techniques to help you master the art of persuasive writing. If you're ready to elevate your copywriting skills and achieve remarkable results, this book is your ultimate guide.