Комьюнити-менеджмент

Это первое руководство по комьюнити-менеджменту от российского практика.Внедрив инструменты выращивания лояльных сообществ, вы сможете:– создать точки концентрации лояльной аудитории, работая в соцсетях, мессенджерах и офлайн;– повысить вовлеченность;– защититься от троллинга;– превратить сообщество в воронку для новой аудитории;– воодушевить участников на ожидаемые действия.Книга содержит примеры организаций из разных сегментов и послужит азбукой для новичков и шпаргалкой для практиков.

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Community Management: Building Loyal Communities

Unlock the power of community with this comprehensive guide to community management. Learn how to cultivate loyal and engaged communities that drive business growth and brand advocacy.

Overview and Main Themes

This book provides a practical, step-by-step approach to building and managing thriving online and offline communities. It covers key themes such as:

• Creating engagement strategies for social media, messaging apps, and in-person events.
• Increasing member participation and fostering a sense of belonging.
• Protecting your community from trolling and negative behavior.
• Turning your community into a lead generation funnel.
• Motivating members to take desired actions.

Target Audience and Reading Level

This book is ideal for:

• Marketing professionals
• Social media managers
• Community managers
• Business owners
• Anyone interested in building and managing online communities

The book is written in a clear and accessible style, making it suitable for both beginners and experienced community managers.

Key Features and Benefits

• Practical Guidance: Learn proven strategies and tactics for building and managing successful communities.
• Real-World Examples: Discover how organizations in various industries have leveraged community to achieve their goals.
• Actionable Insights: Implement the book's recommendations to create a thriving community that drives business results.
• Comprehensive Coverage: Master all aspects of community management, from strategy development to execution and measurement.

Why Choose This Book?

In today's digital age, building a strong community is essential for business success. This book provides the knowledge and tools you need to create a loyal and engaged community that will drive brand awareness, generate leads, and foster customer loyalty. Whether you're just starting out or looking to take your community management skills to the next level, this book is your ultimate guide.