Ключи от вашего бизнеса. Собственнику о финансах

Если вы читаете эту книгу, то, скорее всего, вы собственник малого или среднего бизнеса и работаете в своей же компании как генеральный директор. Очевидно, главное, что вы хотите — создать успешный бизнес и развивать его. А значит, вас очень интересуют ответы на два ключевых вопроса: что делать, чтобы этого достичь, и как это делать?

Наталья Ключникова - коуч, консультант, топ-менеджер, финансист, математик, сделавшая карьеру в корпорации ТЕХНОНИКОЛЬ, где с 1995 по 2017 год работала на руководящих должностях - помогает каждому собственнику найти самые главные и подходящие именно ему ответы.Каждому собственнику нужны теоретические знания, рабочие методики, технологии, которые помогут правильно ставить цели и контролировать их достижение. Автор, основываясь на своем внушительном опыте финансового консультанта и коуча, рассказывает, как добиться, чтобы собственник управлял своим бизнесом, а не наоборот. В этой книге — ключевые вопросы, конкретные рекомендации, практические советы, и, конечно, реальные истории и кейсы.

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Keys to Your Business: Finances for Business Owners

Unlock the financial secrets to building a thriving business with "Keys to Your Business: Finances for Business Owners." This comprehensive guide, written by seasoned coach, consultant, and top-manager Natalia Klyuchnikova, provides practical strategies and actionable advice for small and medium-sized business owners seeking to achieve sustainable growth and financial success.

Book Overview and Main Themes

This book delves into the core financial principles every business owner needs to understand. It covers topics such as:

• Setting clear financial goals and objectives
• Developing effective financial management strategies
• Understanding key financial statements and metrics
• Optimizing cash flow and profitability
• Making informed investment decisions
• Avoiding common financial pitfalls

The central theme revolves around empowering business owners to take control of their finances and build a business that works for them, rather than the other way around.

Target Audience and Reading Level

This book is specifically designed for:

• Small and medium-sized business owners
• Entrepreneurs seeking to improve their financial literacy
• General managers looking to enhance their financial decision-making skills

The content is presented in a clear, concise, and accessible manner, making it suitable for readers with varying levels of financial expertise. No prior financial knowledge is required.

Key Features and Benefits

• Practical Advice: Benefit from real-world examples, case studies, and actionable tips that you can implement immediately.
• Expert Guidance: Learn from Natalia Klyuchnikova's extensive experience as a financial consultant and coach.
• Comprehensive Coverage: Gain a thorough understanding of all the essential financial aspects of running a business.
• Easy-to-Understand Language: Complex financial concepts are explained in a simple and straightforward manner.
• Real-World Examples: Learn from the successes and failures of other business owners.

Why Readers Should Choose This Book

If you're a business owner who wants to gain a better understanding of your finances, improve your profitability, and achieve long-term success, "Keys to Your Business" is the perfect resource for you. This book will equip you with the knowledge and tools you need to make informed financial decisions, optimize your cash flow, and build a thriving business that you can be proud of. Don't let financial complexities hold you back – unlock the keys to your business success today!