Категорийный менеджмент. Практика применения

Эта книга - о тонкостях работы с ассортиментом. За 15 лет российская розница проделала огромный путь от стихийной торговли до структурированных и технологичных сетевых компаний. Какие-то компании ушли с рынка, а кто-то вырос и остался на своём курсе. Изучение их историй развития и персональный практический опыт позволили автору обобщить знания и приёмы работы с ассортиментом и поделиться ими в этой книге. Материал книги подкреплен значительным числом проектов построения системы категорийного менеджмента в компаниях. Пользуйтесь - все работает, все проверено на практике. Если у вас есть опыт работы категорийным менеджером или коммерческим директором, то эта книга будет хорошим практическим руководством.

<hr>

Category Management: Practical Application

Unlock the secrets to effective assortment management with "Category Management: Practical Application." This book provides a comprehensive guide to navigating the complexities of category management in today's dynamic retail landscape. Drawing on 15 years of experience observing the evolution of Russian retail, from informal trading to sophisticated chain companies, the author shares invaluable insights and practical techniques.

Book Overview and Main Themes

This book delves into the nuances of assortment management, offering a structured approach to building and optimizing product categories. It explores key themes such as:

• Understanding consumer behavior and market trends
• Developing effective category strategies
• Optimizing product assortment and pricing
• Managing supplier relationships
• Measuring and improving category performance

Target Audience and Reading Level

This book is ideal for:

• Category managers seeking to enhance their skills and knowledge
• Commercial directors looking to improve their company's assortment strategy
• Retail professionals interested in learning best practices in category management

The book assumes a basic understanding of retail principles and is written in a clear and accessible style.

Key Features and Benefits

• Practical Guidance: Learn proven techniques and strategies based on real-world experience.
• Case Studies: Benefit from numerous examples of successful category management implementations.
• Actionable Insights: Gain actionable insights that you can immediately apply to your own business.
• Comprehensive Coverage: Master all aspects of category management, from strategy development to performance measurement.

Why Readers Should Choose This Book

In today's competitive retail environment, effective category management is essential for success. "Category Management: Practical Application" provides the knowledge and tools you need to optimize your assortment, improve profitability, and gain a competitive edge. This book is not just theory; it's a practical guide based on years of experience and proven results. If you're serious about improving your category management skills and driving business growth, this book is a must-read.