By ΠΡΠ·ΡΠΊΠΎΠ²Π° Π.Π.
ΠΡΠ° ΠΊΠ½ΠΈΠ³Π° - ΠΎ ΡΠΎΠ½ΠΊΠΎΡΡΡΡ ΡΠ°Π±ΠΎΡΡ Ρ Π°ΡΡΠΎΡΡΠΈΠΌΠ΅Π½ΡΠΎΠΌ. ΠΠ° 15 Π»Π΅Ρ ΡΠΎΡΡΠΈΠΉΡΠΊΠ°Ρ ΡΠΎΠ·Π½ΠΈΡΠ° ΠΏΡΠΎΠ΄Π΅Π»Π°Π»Π° ΠΎΠ³ΡΠΎΠΌΠ½ΡΠΉ ΠΏΡΡΡ ΠΎΡ ΡΡΠΈΡ ΠΈΠΉΠ½ΠΎΠΉ ΡΠΎΡΠ³ΠΎΠ²Π»ΠΈ Π΄ΠΎ ΡΡΡΡΠΊΡΡΡΠΈΡΠΎΠ²Π°Π½Π½ΡΡ ΠΈ ΡΠ΅Ρ Π½ΠΎΠ»ΠΎΠ³ΠΈΡΠ½ΡΡ ΡΠ΅ΡΠ΅Π²ΡΡ ΠΊΠΎΠΌΠΏΠ°Π½ΠΈΠΉ. ΠΠ°ΠΊΠΈΠ΅-ΡΠΎ ΠΊΠΎΠΌΠΏΠ°Π½ΠΈΠΈ ΡΡΠ»ΠΈ Ρ ΡΡΠ½ΠΊΠ°, Π° ΠΊΡΠΎ-ΡΠΎ Π²ΡΡΠΎΡ ΠΈ ΠΎΡΡΠ°Π»ΡΡ Π½Π° ΡΠ²ΠΎΡΠΌ ΠΊΡΡΡΠ΅. ΠΠ·ΡΡΠ΅Π½ΠΈΠ΅ ΠΈΡ ΠΈΡΡΠΎΡΠΈΠΉ ΡΠ°Π·Π²ΠΈΡΠΈΡ ΠΈ ΠΏΠ΅ΡΡΠΎΠ½Π°Π»ΡΠ½ΡΠΉ ΠΏΡΠ°ΠΊΡΠΈΡΠ΅ΡΠΊΠΈΠΉ ΠΎΠΏΡΡ ΠΏΠΎΠ·Π²ΠΎΠ»ΠΈΠ»ΠΈ Π°Π²ΡΠΎΡΡ ΠΎΠ±ΠΎΠ±ΡΠΈΡΡ Π·Π½Π°Π½ΠΈΡ ΠΈ ΠΏΡΠΈΡΠΌΡ ΡΠ°Π±ΠΎΡΡ Ρ Π°ΡΡΠΎΡΡΠΈΠΌΠ΅Π½ΡΠΎΠΌ ΠΈ ΠΏΠΎΠ΄Π΅Π»ΠΈΡΡΡΡ ΠΈΠΌΠΈ Π² ΡΡΠΎΠΉ ΠΊΠ½ΠΈΠ³Π΅. ΠΠ°ΡΠ΅ΡΠΈΠ°Π» ΠΊΠ½ΠΈΠ³ΠΈ ΠΏΠΎΠ΄ΠΊΡΠ΅ΠΏΠ»Π΅Π½ Π·Π½Π°ΡΠΈΡΠ΅Π»ΡΠ½ΡΠΌ ΡΠΈΡΠ»ΠΎΠΌ ΠΏΡΠΎΠ΅ΠΊΡΠΎΠ² ΠΏΠΎΡΡΡΠΎΠ΅Π½ΠΈΡ ΡΠΈΡΡΠ΅ΠΌΡ ΠΊΠ°ΡΠ΅Π³ΠΎΡΠΈΠΉΠ½ΠΎΠ³ΠΎ ΠΌΠ΅Π½Π΅Π΄ΠΆΠΌΠ΅Π½ΡΠ° Π² ΠΊΠΎΠΌΠΏΠ°Π½ΠΈΡΡ . ΠΠΎΠ»ΡΠ·ΡΠΉΡΠ΅ΡΡ - Π²ΡΠ΅ ΡΠ°Π±ΠΎΡΠ°Π΅Ρ, Π²ΡΠ΅ ΠΏΡΠΎΠ²Π΅ΡΠ΅Π½ΠΎ Π½Π° ΠΏΡΠ°ΠΊΡΠΈΠΊΠ΅. ΠΡΠ»ΠΈ Ρ Π²Π°Ρ Π΅ΡΡΡ ΠΎΠΏΡΡ ΡΠ°Π±ΠΎΡΡ ΠΊΠ°ΡΠ΅Π³ΠΎΡΠΈΠΉΠ½ΡΠΌ ΠΌΠ΅Π½Π΅Π΄ΠΆΠ΅ΡΠΎΠΌ ΠΈΠ»ΠΈ ΠΊΠΎΠΌΠΌΠ΅ΡΡΠ΅ΡΠΊΠΈΠΌ Π΄ΠΈΡΠ΅ΠΊΡΠΎΡΠΎΠΌ, ΡΠΎ ΡΡΠ° ΠΊΠ½ΠΈΠ³Π° Π±ΡΠ΄Π΅Ρ Ρ ΠΎΡΠΎΡΠΈΠΌ ΠΏΡΠ°ΠΊΡΠΈΡΠ΅ΡΠΊΠΈΠΌ ΡΡΠΊΠΎΠ²ΠΎΠ΄ΡΡΠ²ΠΎΠΌ.
<hr>Unlock the secrets to effective assortment management with "Category Management: Practical Application." This book provides a comprehensive guide to navigating the complexities of category management in today's dynamic retail landscape. Drawing on 15 years of experience observing the evolution of Russian retail, from informal trading to sophisticated chain companies, the author shares invaluable insights and practical techniques.
This book delves into the nuances of assortment management, offering a structured approach to building and optimizing product categories. It explores key themes such as:
This book is ideal for:
The book assumes a basic understanding of retail principles and is written in a clear and accessible style.
In today's competitive retail environment, effective category management is essential for success. "Category Management: Practical Application" provides the knowledge and tools you need to optimize your assortment, improve profitability, and gain a competitive edge. This book is not just theory; it's a practical guide based on years of experience and proven results. If you're serious about improving your category management skills and driving business growth, this book is a must-read.