Индустрия счастья. Как Big Data и новые технологии помогают добавить эмоцию в товары и услуги

"Индустрия счастья" — блестящий взгляд на реалии современности. Компании, анализирующие подтекст наших твитов, сканирование эмоций с лица в общественных местах. Это всё очень увлекательно и позволяет задуматься: почему наше счастье — такая полезная информация для крупных организаций?

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The Happiness Industry: How Big Data and New Technologies Help Add Emotion to Products and Services

Dive into the fascinating world where data meets emotion with "The Happiness Industry." This insightful book explores how companies are leveraging Big Data and cutting-edge technologies to understand and influence our emotions, ultimately shaping the products and services we consume.

Book Overview and Main Themes

This book offers a compelling look at the modern landscape where corporations analyze the subtext of our tweets and scan facial expressions in public spaces. It delves into the ethical implications of this emotional data collection and raises critical questions about why our happiness has become such valuable information for large organizations. Explore the themes of data privacy, emotional manipulation, and the future of consumerism in an increasingly data-driven world.

Target Audience and Reading Level

This book is perfect for readers interested in technology, marketing, sociology, and the ethical considerations of Big Data. It's accessible to a broad audience, including students, professionals, and anyone curious about the impact of technology on our emotions and society. No prior technical knowledge is required.

Key Features and Benefits

• Gain a deeper understanding of how companies use Big Data to analyze and influence emotions.
• Explore the ethical implications of emotional data collection and its impact on privacy.
• Discover the latest technologies used in the "happiness industry," including sentiment analysis and facial recognition.
• Learn how these technologies are shaping the products and services we consume.
• Develop a more critical perspective on the role of data in our lives.

Why Readers Should Choose This Book

In an age where data is king, "The Happiness Industry" provides a crucial and timely examination of the forces shaping our emotional landscape. This book empowers readers to understand the strategies being used to influence their emotions and make more informed decisions as consumers. It's a must-read for anyone seeking to navigate the complexities of the modern world and protect their emotional well-being.