Immortal longings

Immortal Longings

Chloe Gong, 2023

Overview

This collection delves into the world of 20th-century alcohol and tobacco advertisements, showcasing how marketing strategies evolved from sophisticated to unconventional. Iconic imagery, such as the Marlboro Man and Spuds MacKenzie, captures the essence of each era. The book explores advertising practices during a period when even medical professionals recommended smoking.

Who it's for

• Readers interested in the history of advertising.
• Those curious about social history and cultural trends of the 20th century.
• Individuals fascinated by vintage marketing and iconic brand imagery.

Key features

• Binding: Hardback
• Publisher: Hodder
• Year: 2023
• Pages: 384
• Dimensions: 246x164 mm
• Weight: 608 gr.
• ISBN: 9781399700429