By ΠΠ»ΠΈΡΡΠΎΡΠ΄ ΠΠΆΠΎΠ½
ΠΠΆΠΎΠ½ ΠΠ»ΠΈΡΡΠΎΡΠ΄ ΡΠΎΠ±ΡΠ°Π» Π²ΠΈΠ·ΡΠ°Π»ΡΠ½ΡΡ ΡΠ½ΡΠΈΠΊΠ»ΠΎΠΏΠ΅Π΄ΠΈΡ ΡΠ°ΠΌΡΡ Π·Π½Π°ΡΠΈΠΌΡΡ ΡΠΈΠ³ΡΡ Π³ΡΠ°ΡΠΈΡΠ΅ΡΠΊΠΎΠ³ΠΎ Π΄ΠΈΠ·Π°ΠΉΠ½Π°, ΠΎΡ ΠΌΠΎΠ΄Π΅ΡΠ½ΠΈΡΡΠΎΠ²βΠΏΠ΅ΡΠ²ΠΎΠΏΡΠΎΡ ΠΎΠ΄ΡΠ΅Π², ΡΠ°ΠΊΠΈΡ ΠΊΠ°ΠΊ Π’ΡΠ»ΡΠ·βΠΠΎΡΡΠ΅ΠΊ ΠΈ ΠΠ±ΡΠΈ ΠΠ΅ΡΠ΄ΡΠ»Π΅ΠΉ, Π΄ΠΎ ΡΠΎΠ²ΡΠ΅ΠΌΠ΅Π½Π½ΡΡ ΡΠΎΠ·Π΄Π°ΡΠ΅Π»Π΅ΠΉ Π·Π½Π°ΠΊΠΎΠ²ΡΡ Π»ΠΎΠ³ΠΎΡΠΈΠΏΠΎΠ² ΠΈ ΡΠΈΡΡΠΎΠ²ΠΎΠ³ΠΎ Π±ΡΠ΅Π½Π΄ΠΈΠ½Π³Π°. ΠΠ½ΠΈΠ³Π° ΡΠ°Π·Π΄Π΅Π»Π΅Π½Π° Π½Π° ΡΠ΅ΡΡΡΠ΅ ΠΎΠ±ΡΠΈΡΠ½ΡΡ ΠΏΠ΅ΡΠΈΠΎΠ΄Π°, ΠΏΡΠΎΡΠ»Π΅ΠΆΠΈΠ²Π°Ρ ΡΠ°Π·Π²ΠΈΡΠΈΠ΅ Π΄ΠΈΠ·Π°ΠΉΠ½Π° ΠΎΡ Π°ΡβΠ½ΡΠ²ΠΎ ΡΠ΅ΡΠ΅Π· ΡΠ΅ΡΠ΅Π΄ΠΈΠ½Ρ Π²Π΅ΠΊΠ°, ΠΏΠΎΡΡΠΌΠΎΠ΄Π΅ΡΠ½ ΠΈ Π΄ΠΎ ΡΠΈΡΡΠΎΠ²ΠΎΠΉ ΡΠΏΠΎΡ ΠΈ. ΠΠ°ΠΆΠ΄ΡΠΉ ΠΏΡΠΎΡΠΈΠ»Ρ Π²ΠΊΠ»ΡΡΠ°Π΅Ρ ΠΊΡΠ°ΡΠΊΡΡ Π±ΠΈΠΎΠ³ΡΠ°ΡΠΈΡ ΠΈ ΡΠ΅ΠΏΡΠΎΠ΄ΡΠΊΡΠΈΠΈ ΠΊΠ»ΡΡΠ΅Π²ΡΡ ΡΠ°Π±ΠΎΡ: ΠΏΠ»Π°ΠΊΠ°ΡΡ, ΡΠ΅ΠΊΠ»Π°ΠΌΠ½ΡΠ΅ ΠΊΠ°ΠΌΠΏΠ°Π½ΠΈΠΈ, ΡΡΠΈΡΡΡ, ΠΎΠ±Π»ΠΎΠΆΠΊΠΈ ΠΊΠ½ΠΈΠ³ ΠΈ ΠΆΡΡΠ½Π°Π»ΠΎΠ². ΠΠΎΠ³Π°ΡΡΠΉ ΠΈΠ»Π»ΡΡΡΡΠ°ΡΠΈΠ²Π½ΡΠΉ ΠΌΠ°ΡΠ΅ΡΠΈΠ°Π» Π΄Π΅Π»Π°Π΅Ρ ΠΈΠ·Π΄Π°Π½ΠΈΠ΅ ΠΎΠ΄Π½ΠΎΠ²ΡΠ΅ΠΌΠ΅Π½Π½ΠΎ ΠΈΡΡΠΎΡΠ½ΠΈΠΊΠΎΠΌ Π²Π΄ΠΎΡ Π½ΠΎΠ²Π΅Π½ΠΈΡ ΠΈ Π½Π°ΡΡΠ½ΡΠΌ ΡΠΏΡΠ°Π²ΠΎΡΠ½ΠΈΠΊΠΎΠΌ. ΠΡΠ΅Π΄Π½Π°Π·Π½Π°ΡΠ΅Π½ΠΎ Π΄Π»Ρ Π½Π°ΡΠΈΠ½Π°ΡΡΠΈΡ , ΡΡΡΠ΄Π΅Π½ΡΠΎΠ² ΠΈ ΠΎΠΏΡΡΠ½ΡΡ Π΄ΠΈΠ·Π°ΠΉΠ½Π΅ΡΠΎΠ², ΠΆΠ΅Π»Π°ΡΡΠΈΡ ΠΏΠΎΠ»ΡΡΠΈΡΡ ΠΏΠΎΠ»Π½ΠΎΠ΅ ΠΏΡΠ΅Π΄ΡΡΠ°Π²Π»Π΅Π½ΠΈΠ΅ ΠΎ ΡΠ°Π·Π²ΠΈΡΠΈΠΈ Π³ΡΠ°ΡΠΈΡΠ΅ΡΠΊΠΎΠ³ΠΎ Π΄ΠΈΠ·Π°ΠΉΠ½Π°.
John Cliffordβs visual encyclopedia presents the most important figures in graphic design, from the modernist pioneers such as ToulouseβLautrec and Aubrey Beardsley to contemporary creators of iconic logos and digital branding. The book is organized chronologically into four extensive periods, tracing the evolution of design through Art Nouveau, midβcentury modernism, postβmodern trends and the current digital era. Each entry combines a concise biography with reproductions of landmark worksβposters, advertisements, typefaces, book and magazine covers, and more. Richly illustrated with authentic examples, the volume serves both as a source of inspiration and a scholarly reference. It is aimed at beginners, students and seasoned designers seeking a comprehensive overview of the field.