Hospitality and Tourism Marketing: A Global Perspective

Maria Rellie B. Kalacas, 2019

Overview

This book delves into the intricacies of marketing within the hospitality and tourism sectors. It examines the specific marketing environment of this industry, highlighting the significant role of social media. The text also explores consumer behavior, organizational strategy, and marketing communication, providing a foundational understanding of marketing practices in tourism and hospitality.

Who it's for

• Students of hospitality and tourism management.
• Professionals seeking to understand marketing in the sector.
• Individuals interested in the strategic aspects of tourism marketing.

Key features

• Paperback edition
• 290 pages
• Published in 2019
• ISBN: 9781774072639
• Publisher: Eurospan