Финансы для нефинансистов

«Порекомендуйте книгу о финансах, написанную человеческим языком» - фраза, вдохновившая меня написать эту книгу, которую сама когда-то хотела прочесть.

Первое издание стало столь популярным, что мне непременно захотелось сделать книгу более «идеальной». Поэтому во втором издании я добавила новую главу «Инвестиционные решения», дополнила другие главы наиболее популярными у слушателей материалами своих курсов - вы сможете узнать как найти деньги у себя в компании, какие показатели требуют ежедневного отслеживания, что должен содержать бизнес-план и многое другое.

Книга подойдет: начинающим предпринимателям и опытным собственникам бизнеса, инвесторам, руководителям подразделений, менеджерам по продажам и закупкам, бухгалтерам, а также всем, кто связан с финансами, но не имеет специального образования.

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Finance for Non-Financial Professionals

Unlock the world of finance with "Finance for Non-Financial Professionals," a comprehensive guide designed to demystify financial concepts and empower you to make informed decisions. This book translates complex financial jargon into clear, accessible language, making it perfect for anyone seeking a practical understanding of finance.

Overview and Main Themes

This book provides a solid foundation in financial literacy, covering essential topics such as:

• Understanding financial statements (balance sheets, income statements, cash flow statements)
• Key financial ratios and performance indicators
• Budgeting and forecasting
• Investment decisions and strategies
• Business planning and financial modeling
• Finding internal financial resources within a company

The updated second edition includes a new chapter on investment decisions and incorporates popular materials from the author's courses, offering practical insights and real-world examples.

Target Audience and Reading Level

This book is ideal for:

• Entrepreneurs and business owners (both new and experienced)
• Investors
• Department heads and managers
• Sales and procurement managers
• Accountants
• Anyone who works with finance but lacks formal financial training

Written in a clear and concise style, the book is accessible to readers with little to no prior financial knowledge.

Key Features and Benefits

• Easy-to-understand explanations: Complex financial concepts are broken down into simple, digestible terms.
• Practical examples and case studies: Learn how to apply financial principles to real-world business scenarios.
• Actionable insights: Discover strategies for improving financial performance and making sound investment decisions.
• Updated content: The second edition includes new material on investment decisions and incorporates popular course content.

Why Choose This Book?

If you're looking for a finance book that speaks your language, "Finance for Non-Financial Professionals" is the perfect choice. It provides the knowledge and tools you need to confidently navigate the world of finance, make informed decisions, and achieve your financial goals. Stop feeling intimidated by finance and start taking control of your financial future. Order your copy today!