Fashion in the 1940s

Jayne Shrimpton, 2014, Shire Library

Overview

This book examines the influence of wartime conditions and austerity on British fashion. It chronicles how a spirit of patriotism and resourcefulness spurred creativity among women facing shortages and rationing. Many home dressmakers emulated high-end styles, while women in war work developed a new, less formal street wear aesthetic. The Second World War also saw the international couture scene shift from Paris, empowering British designers to shape Home Front style. Post-war, Paris fashion was revitalized by Dior's opulent New Look, and casual American trends gained popularity among young Britons.

Who it's for

• Readers interested in 20th-century fashion history.
• Those curious about the impact of historical events on clothing.
• Individuals interested in British social history during WWII.

Key features

• Language: English
• Format: Paperback
• Pages: 72
• ISBN: 9780747813538
• Publisher: Bloomsbury Publishing
• Year: 2014
• Series: Shire Library