The Choice Factory: Unlock the Secrets to Customer Decisions

Is your advertising truly effective? Do you understand the hidden biases that drive your target audience's purchasing decisions? In "The Choice Factory," Richard Shotton reveals the 25 most common cognitive biases that influence consumers, providing marketers with actionable tools to leverage these biases for increased sales and campaign success.

Uncover the Hidden Influences on Consumer Behavior

Shotton draws upon real-world case studies, expert opinions, and groundbreaking research from leading scientists, including Nobel laureates Daniel Kahneman and Herbert Simon, as well as psychologists Elliot Aronson and Leon Festinger, to illustrate how these biases work. He then provides practical strategies for marketers to turn these biases into advantages.

Key Features and Benefits:

• Identify and Overcome Obstacles: Learn to recognize the 25 key biases that prevent customers from making a purchase.
• Data-Driven Insights: Benefit from research-backed strategies based on behavioral science.
• Real-World Examples: Explore numerous case studies that demonstrate the application of these principles.
• Actionable Tools: Gain practical tools and techniques to improve your marketing campaigns.
• Boost Sales: Increase sales by understanding and addressing the underlying motivations of your customers.

Who Should Read This Book?

"The Choice Factory" is essential reading for:

• Marketers: Enhance your campaigns with a deeper understanding of consumer psychology.
• Brand Representatives: Build stronger brand loyalty by appealing to customer biases.
• Company Leaders: Drive sales growth by optimizing your marketing strategies.
• Anyone Interested in Consumer Behavior: Gain valuable insights into the psychology of decision-making.

Why Choose "The Choice Factory"?

Stop wasting money on ineffective marketing campaigns. "The Choice Factory" provides you with the knowledge and tools you need to connect with your customers on a deeper level, overcome their biases, and drive significant sales growth. This book empowers you to work with human nature, rather than against it.

Praise for "The Choice Factory":

"The Choice Factory allows you to understand the root causes of consumer reactions to certain marketing activities, based on the fundamental laws of social psychology. The author has cataloged errors of perception and done so with such ease, juggling scientific research, examples from the industry and practical advice, that the book will be interesting to both experienced and novice marketers. You will be surprised how accurately the laws of social behavior, formed over the centuries, are reflected in the daily reactions of people, no matter how dynamically the world around us changes." - Julia Udovenko, Business Transformation Director, Publicis Groupe Russia

"You can finally find out the truth about how marketing really affects consumers." - Mark Ritson, Marketing Week columnist, Professor of Marketing, Melbourne... Read more

Awards and Recognition:

• Winner in the "Sales and Marketing" category at the Business Book 2019 Awards.
• First place at the BBH World Advertising Cup in 2018.

Share your thoughts on the book on social media with the hashtag #thechoicefactory