Eventful Cities

Eventful Cities

Greg Richards, Robert Palmer - 2007

Overview

Globalization, economic shifts, and urban redevelopment have positioned events as central to city transformation strategies. Events offer the potential to achieve economic, social, cultural, and environmental benefits within broader urban development plans. This volume delves into the processes of cultural event development, management, and marketing, connecting them to their wider contexts. It provides a blend of practical and academic insights through case studies of cities where events are key to development.

Who it's for

• Undergraduate and graduate students in event management, cultural management, arts administration, urban studies, cultural studies, and tourism.
• Practitioners and policy-makers involved in urban development and event strategy.
• Individuals interested in the strategic use of events for city development.

Key features

• Language: English
• Pages: 534
• Binding: Softcover
• Publisher: Elsevier
• Year: 2007
• ISBN: 9780750669870