This is What We Take! Marketing on Instincts and Insights

Discover a revolutionary approach to marketing with "This is What We Take! Marketing on Instincts and Insights," where branding and behavioral science expert Leslie Zane challenges conventional marketing wisdom. This book offers a fresh perspective on how to tap into instinctive thinking to forge powerful associations and motivate consumers to choose your product, company, or idea.

Unlocking the Power of Instinctive Marketing

Zane argues that purchasing decisions are driven by instinct, not conscious thought. She urges marketers to abandon outdated techniques like the marketing funnel, audience segmentation, and the relentless pursuit of uniqueness and creativity. Instead, learn how to create messages that resonate with the primal drivers of consumer behavior.

Real-World Examples and Actionable Strategies

Explore case studies of renowned brands such as McDonald's, Lululemon, Dove, PepsiCo, and Mars, and uncover the secrets to crafting messages that evoke positive associations. This book emphasizes the importance of understanding how consumers make choices and implementing strategies that align with the brain's natural responses, ultimately leading to greater marketing success.

Key Features and Benefits:

• Alternative Marketing Approach: Learn a groundbreaking perspective that challenges traditional marketing methods.
• Instinctive Thinking: Discover how to leverage instinctive thinking to create powerful brand associations.
• Real-World Case Studies: Analyze successful marketing campaigns from leading brands.
• Actionable Strategies: Implement practical strategies that align with consumer behavior.
• Enhanced Marketing Success: Achieve greater marketing effectiveness by understanding the psychology behind purchasing decisions.

Who Should Read This Book?

This book is perfect for:

• Marketing directors seeking innovative strategies.
• Practicing marketers looking to expand their toolkit.
• Anyone interested in understanding how brands influence our choices.
• Readers who found "Marketing Hack" insufficient and are looking for a more profound, alternative approach.

Why Choose This Book?

If you're ready to move beyond conventional marketing tactics and delve into the psychology of consumer behavior, "This is What We Take! Marketing on Instincts and Insights" is your essential guide. Gain a competitive edge by understanding the instinctive drivers behind purchasing decisions and crafting messages that truly resonate with your target audience. Order your copy today and unlock the power of instinctive marketing!