By ΠΡΠ°ΡΠ½ ΠΠΎΠ»ΠΈΠ½
ΠΠΎΠ»ΠΈΠ½ ΠΡΠ°ΡΠ½
Π ΡΠΎΠ²ΡΠ΅ΠΌΠ΅Π½Π½ΠΎΠΌ ΠΌΠΈΡΠ΅ ΠΏΠΎΡΡΠ΅Π±ΠΈΡΠ΅Π»ΠΈ ΡΠ΅Π½ΡΡ ΡΡΠ²ΡΡΠ²Π° ΠΈ ΡΠΌΠΎΡΠΈΠΈ, ΠΊΠΎΡΠΎΡΡΠ΅ Π²ΡΠ·ΡΠ²Π°Π΅Ρ ΠΏΡΠΎΠ΄ΡΠΊΡ, Π° Π½Π΅ ΡΠΎΠ»ΡΠΊΠΎ Π΅Π³ΠΎ ΡΡΠ½ΠΊΡΠΈΠΎΠ½Π°Π»ΡΠ½ΠΎΡΡΡ. ΠΡΡΠ΅ΡΠΈΠΊΠ° ΡΡΠ°Π»Π° ΠΊΠ»ΡΡΠ΅Π²ΡΠΌ ΡΠ°ΠΊΡΠΎΡΠΎΠΌ Π΄Π»Ρ Π±ΠΈΠ·Π½Π΅ΡΠ°. ΠΠΎΠ»ΠΈΠ½ ΠΡΠ°ΡΠ½, ΠΌΠ½ΠΎΠ³ΠΎΠ»Π΅ΡΠ½ΠΈΠΉ ΡΡΠΊΠΎΠ²ΠΎΠ΄ΠΈΡΠ΅Π»Ρ ΡΠ΅Π²Π΅ΡΠΎΠ°ΠΌΠ΅ΡΠΈΠΊΠ°Π½ΡΠΊΠΎΠ³ΠΎ ΠΏΠΎΠ΄ΡΠ°Π·Π΄Π΅Π»Π΅Π½ΠΈΡ LVMH, ΡΡΠ²Π΅ΡΠΆΠ΄Π°Π΅Ρ, ΡΡΠΎ ΡΡΠΏΠ΅Ρ Π±ΡΠ΅Π½Π΄Π° Π·Π°Π²ΠΈΡΠΈΡ ΠΎΡ ΡΠ°Π±ΠΎΡΡ Ρ ΡΡΠ²ΡΡΠ²Π°ΠΌΠΈ ΠΊΠ»ΠΈΠ΅Π½ΡΠΎΠ². Π ΠΊΠ½ΠΈΠ³Π΅ ΠΎΠ½Π° Π°Π½Π°Π»ΠΈΠ·ΠΈΡΡΠ΅Ρ ΠΏΡΠΈΠΌΠ΅ΡΡ ΠΈΠ·Π²Π΅ΡΡΠ½ΡΡ ΠΊΠΎΠΌΠΏΠ°Π½ΠΈΠΉ, Π΄Π΅ΠΌΠΎΠ½ΡΡΡΠΈΡΡΡ, ΠΊΠ°ΠΊ ΡΡΡΠ΅ΡΠΈΡΠ΅ΡΠΊΠΈΠ΅ ΠΏΡΠΈΠ½ΡΠΈΠΏΡ Π²Π»ΠΈΡΡΡ Π½Π° Π±ΠΈΠ·Π½Π΅Ρ-ΡΠ΅Π·ΡΠ»ΡΡΠ°ΡΡ. Π’Π°ΠΊΠΆΠ΅ Π°Π²ΡΠΎΡ ΠΏΡΠ΅Π΄Π»Π°Π³Π°Π΅Ρ ΠΌΠ΅ΡΠΎΠ΄ΠΈΠΊΠΈ Π΄Π»Ρ ΡΠ°ΠΌΠΎΡΡΠΎΡΡΠ΅Π»ΡΠ½ΠΎΠ³ΠΎ ΡΠ°Π·Π²ΠΈΡΠΈΡ ΡΡΡΠ΅ΡΠΈΡΠ΅ΡΠΊΠΎΠ³ΠΎ ΠΈΠ½ΡΠ΅Π»Π»Π΅ΠΊΡΠ° ΠΈ Π»ΠΈΡΠ½ΠΎΠ³ΠΎ ΡΡΠΈΠ»Ρ, ΡΠ°ΡΡΠΌΠ°ΡΡΠΈΠ²Π°Ρ ΠΈΡ ΠΊΠ°ΠΊ ΡΡΠ΅Π½ΠΈΡΡΠ΅ΠΌΡΠΉ Π½Π°Π²ΡΠΊ.
Pauline Brown
In today's market, consumers prioritize the feelings and emotions a product evokes over mere functionality, seeking added value from their interactions. Aesthetics have become paramount for businesses. Pauline Brown, who led LVMH's North American operations for 25 years, emphasizes that successful and enduring brands are built by engaging with customer emotions rather than just product features. This book explores how various approaches to aesthetic principles have led to business prosperity or failure, using case studies from renowned companies. Brown also outlines how to cultivate aesthetic intelligence and personal style, presenting them as trainable skills.