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By Bertini Marco
Marco Bertini & Oded Koenigsberg, 2022
This book explores a fundamental shift in commerce where companies are moving beyond selling products and services to focusing on delivering actual outcomes for customers. Instead of purchasing the 'means,' consumers are increasingly engaging with models that prioritize the 'ends'—the desired results. Advances in technology enable firms to gather 'impact data,' allowing them to transform products into seamless services and create new revenue streams. These innovative approaches foster greater transparency, accountability, and efficiency in business transactions.