Ends Game | The Ends Game

The Ends Game

Marco Bertini & Oded Koenigsberg, 2022

Overview

This book explores a fundamental shift in commerce where companies are moving beyond selling products and services to focusing on delivering actual outcomes for customers. Instead of purchasing the 'means,' consumers are increasingly engaging with models that prioritize the 'ends'—the desired results. Advances in technology enable firms to gather 'impact data,' allowing them to transform products into seamless services and create new revenue streams. These innovative approaches foster greater transparency, accountability, and efficiency in business transactions.

Who it's for

• Business leaders and strategists interested in innovative revenue models.
• Professionals in sectors like healthcare, transportation, and education.
• Anyone curious about the future of consumer-product relationships.

Key features

• Language: English
• Pages: 200
• Binding: Trade Paperback
• ISBN: 9780262542777
• Publisher: MIT Press
• Year: 2022