Экономика всего. Институты и общество: жизнь по правилам и без

Эта увлекательная книга известного популяризатора науки — доктора экономических наук, профессора, декана экономического факультета МГУ им. М. В. Ломоносова Александра Аузана поможет разобраться в сути хаотичных на первый взгляд общественных процессов и их связи с экономикой. Вы удивитесь, обнаружив, как легко и логично объясняются многие парадоксы российской жизни, если взглянуть на них с точки зрения институциональной теории. Институты — это правила, которые не могут быть идеальными из-за возникающих сил трения — трансакционных издержек. Издержки обусловлены несовершенством человека — его иррациональностью и оппортунистическим поведением. Автор показывает, как можно разумно внедрять институты и снижать издержки в разных областях — бизнесе, политике, праве, истории, выборе форм собственности и даже в виртуальной реальности. Вы увидите иную, совершенно непривычную картину мира.

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The Economy of Everything. Institutions and Society: Life With and Without Rules

Delve into the intricate relationship between economics and society with "The Economy of Everything," a compelling exploration of institutional theory by renowned economist Alexander Auzan. This book offers a fresh perspective on seemingly chaotic social processes, revealing how they are fundamentally shaped by economic principles.

Book Overview and Main Themes:

Auzan masterfully explains how institutions, the rules that govern our interactions, influence everything from business and politics to law and even virtual reality. He sheds light on the inherent imperfections of these rules due to transactional costs and human fallibility, including irrationality and opportunistic behavior. The book explores how to effectively implement institutions and minimize costs across various domains, offering a novel understanding of the world around us.

Target Audience and Reading Level:

This book is perfect for anyone curious about economics, social sciences, and the forces that shape our world. It's accessible to a broad audience, including students, professionals, and general readers with an interest in understanding the underlying mechanisms of society. While grounded in rigorous economic theory, the book is written in a clear and engaging style, making complex concepts easy to grasp.

Key Features and Benefits:

• Clear Explanations: Demystifies complex economic concepts with accessible language and real-world examples.
• Institutional Perspective: Provides a unique framework for understanding social phenomena through the lens of institutional theory.
• Practical Applications: Demonstrates how to apply economic principles to improve decision-making in various fields.
• Thought-Provoking Insights: Challenges conventional wisdom and offers a fresh perspective on the workings of society.

Why Readers Should Choose This Book:

If you're looking for a book that will challenge your assumptions, broaden your understanding of the world, and provide practical insights into how institutions shape our lives, "The Economy of Everything" is a must-read. Discover the hidden economic forces that drive social processes and gain a new appreciation for the complexities of modern society. Prepare to see the world in a completely different light.