E-commerce. Как завоевать клиента и не потерять деньги

Алексей Казакевич, эксперт по диджитализации бизнеса, рассказывает, как сделать интернет-магазин более эффективным и прибыльным, а жизнь покупателей — лучше. Далеко не каждое взаимодействие с интернет-магазинами оставляет у клиента приятные воспоминания. Цель книги — показать, почему это происходит и как такого не допустить. Если у вас уже есть клиенты или вы только строите наполеоновские планы по их привлечению, если хотите сделать себе информационный сайт, интернет-магазин или маркетплейс — эта книга будет для вас полезна.

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E-commerce: How to Win Customers and Not Lose Money

Unlock the secrets to e-commerce success with this comprehensive guide by Alexey Kazakevich, a leading expert in business digitalization. Learn how to optimize your online store for maximum efficiency, profitability, and customer satisfaction. This book delves into the common pitfalls that lead to negative customer experiences and provides actionable strategies to avoid them.

Book Overview and Main Themes

This book offers a practical roadmap for building and scaling a successful e-commerce business. It covers key areas such as:

• Customer acquisition and retention strategies
• Website optimization for improved user experience
• Effective marketing techniques to drive sales
• Financial management to ensure profitability
• Building a strong brand reputation

The main themes revolve around creating a customer-centric e-commerce experience, leveraging data-driven insights, and adapting to the ever-evolving digital landscape.

Target Audience and Reading Level

This book is ideal for:

• Entrepreneurs launching a new online store
• Business owners looking to improve their existing e-commerce operations
• Marketing professionals seeking to enhance their digital marketing skills
• Anyone interested in learning about the fundamentals of e-commerce

The book is written in a clear and accessible style, making it suitable for readers with varying levels of e-commerce experience.

Key Features and Benefits

• Expert Insights: Learn from a seasoned e-commerce professional with a proven track record.
• Practical Strategies: Implement actionable techniques to improve your online store's performance.
• Real-World Examples: Gain valuable insights from case studies and examples of successful e-commerce businesses.
• Comprehensive Coverage: Master all aspects of e-commerce, from website design to customer service.

Why Readers Should Choose This Book

In today's competitive e-commerce landscape, it's crucial to have a solid understanding of the strategies and tactics that drive success. This book provides the knowledge and tools you need to build a thriving online business, attract and retain customers, and achieve sustainable profitability. Don't leave your e-commerce success to chance – invest in this essential guide and take your business to the next level.