Doing Research in Fashion and Dress: An Introduction to Qualitative Methods

Yuniya Kawamura - 2020

Overview

This book explores the application of qualitative research techniques to fashion studies, whether examining fashion as a tangible item, an abstract concept, a social dynamic, or an economic structure. It begins with a historical overview of fashion studies and its associated discussions, then introduces core qualitative methodologies such as ethnography, semiology, and object-based research. Practical examples illustrate these methods in action, featuring case studies on Japanese subcultures, fashion blogs, and semiotic analyses of magazine content. A new chapter addresses internet sources and online ethnography, reflecting the growing use of digital tools in academia and industry.

Who it's for

• Academics and students researching fashion and dress.
• Professionals in the fashion industry seeking research insights.
• Individuals interested in qualitative research methodologies.

Key features

• English language
• 176 pages
• Hardcover binding
• ISBN: 9781350089761
• Publisher: Bloomsbury Publishing
• Published in 2020