By Heimann Jim.
Jim Heimann
Printed menus were once a rarity, reserved for special occasions before restaurants became widespread in the late 1800s. As dining establishments proliferated, the menu evolved beyond a simple list of dishes. Its design became a crucial element of the dining experience, serving as a marketing tool and a cherished memento. This volume presents a comprehensive showcase of menu design as a graphic art form, featuring nearly a thousand vibrant, full-color examples.
This deluxe edition not only highlights an extraordinary collection of paper ephemera but also chronicles the history of restaurants and dining out in America. Beyond the covers, many interior menu designs are featured, offering an epicurean journey and insights into over a century of American dining. Complementary photographs of restaurants further enrich this compendium.