By Arthur Charles
Arthur Charles, 2014
Π 1998 Π³ΠΎΠ΄Ρ Apple, Google ΠΈ Microsoft Π²ΠΏΠ΅ΡΠ²ΡΠ΅ ΠΎΠΊΠ°Π·Π°Π»ΠΈΡΡ Π² ΠΎΠ΄Π½ΠΎΠΌ ΡΠΈΡΡΠΎΠ²ΠΎΠΌ ΠΏΡΠΎΡΡΡΠ°Π½ΡΡΠ²Π΅. ΠΡΠΈ ΠΊΠΎΠΌΠΏΠ°Π½ΠΈΠΈ, ΡΠ°Π΄ΠΈΠΊΠ°Π»ΡΠ½ΠΎ ΠΎΡΠ»ΠΈΡΠ°ΡΡΠΈΠ΅ΡΡ Π΄ΡΡΠ³ ΠΎΡ Π΄ΡΡΠ³Π°, Π²ΠΏΠΎΡΠ»Π΅Π΄ΡΡΠ²ΠΈΠΈ Π²Π΅Π»ΠΈ ΠΎΠΆΠ΅ΡΡΠΎΡΠ΅Π½Π½ΡΠ΅ Π±ΠΈΡΠ²Ρ Π·Π° ΠΊΠΎΠ½ΡΡΠΎΠ»Ρ Π½Π°Π΄ ΡΠ°Π·Π»ΠΈΡΠ½ΡΠΌΠΈ ΡΠ°ΡΡΡΠΌΠΈ ΡΠΈΡΡΠΎΠ²ΠΎΠ³ΠΎ Π»Π°Π½Π΄ΡΠ°ΡΡΠ°. ΠΡΠ° ΠΊΠ½ΠΈΠ³Π° ΠΈΡΡΠ»Π΅Π΄ΡΠ΅Ρ ΠΊΠ°ΠΆΠ΄ΡΡ ΠΈΠ· ΡΡΠΈΡ Π±ΠΈΡΠ², Π°Π½Π°Π»ΠΈΠ·ΠΈΡΡΡ ΠΊΡΠ»ΡΡΡΡΠ½ΡΠ΅ ΠΎΡΠΎΠ±Π΅Π½Π½ΠΎΡΡΠΈ ΡΡΠ΅Ρ ΠΊΠΎΠΌΠΏΠ°Π½ΠΈΠΉ ΠΈ ΠΎΡΠ΅Π½ΠΈΠ²Π°Ρ ΠΏΠΎΠ±Π΅Π΄ΠΈΡΠ΅Π»Π΅ΠΉ Π½Π° ΠΊΠ°ΠΆΠ΄ΠΎΠΌ ΡΡΠΎΠ½ΡΠ΅. ΠΠ·Π΄Π°Π½ΠΈΠ΅ Π΄ΠΎΠΏΠΎΠ»Π½Π΅Π½ΠΎ ΠΈΠ½ΡΠΎΡΠΌΠ°ΡΠΈΠ΅ΠΉ ΠΎ ΠΏΠΎΡΠ»Π΅Π΄Π½ΠΈΡ ΡΠ°Π·ΡΠ°Π±ΠΎΡΠΊΠ°Ρ , ΠΊΠΎΠ½ΠΊΡΡΠ΅Π½ΡΠ΅ Samsung ΠΈ Π½ΠΎΠ²ΠΎΠΉ Π³Π»Π°Π²Π΅ ΠΎ ΠΏΡΠ΅Π²ΡΠ°ΡΠ΅Π½ΠΈΠΈ ΠΠΈΡΠ°Ρ Π² ΠΊΡΡΠΏΠ½Π΅ΠΉΡΠ΅Π³ΠΎ ΠΈΠ³ΡΠΎΠΊΠ° Π½Π° ΡΡΠ½ΠΊΠ΅ ΡΠΌΠ°ΡΡΡΠΎΠ½ΠΎΠ².
Arthur Charles, 2014
In 1998, Apple, Google, and Microsoft first shared the same digital space. These radically different companies would go on to fight pitched battles for control of various digital landscapes. This book examines each conflict, analyzing the distinct cultures of the three tech giants and assessing victories on each front. The updated edition includes recent developments, the rise of Samsung, and a new chapter on China's transformation into a global smartphone leader.