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A new generation of entrepreneurs is seen as crucial for reviving Japan's stagnant economy, mirroring the nation's postwar "economic miracle." New opportunities are emerging due to significant social shifts, including evolving attitudes towards work and gender, which are drawing talented individuals, particularly women, to new ventures. The growth of e-commerce allows these newcomers to bypass traditional distribution channels and reach a wider customer base. Despite a widespread recognition of the need for change after three decades of low growth, progress is hindered by entrenched forces.