Building brands and believers

Building Brands and Believers

Kent Wertime - 2002

Overview

This book explores how brands can differentiate themselves in an increasingly commoditized market. It argues that by leveraging the rich language of archetypes, companies can connect with consumers on deeper, unconscious, and emotional levels. This approach influences consumer perception and preference, fostering stronger connections. The insights provided offer a framework for understanding how businesses build lasting relationships with their audience.

Who it's for

• Marketers seeking to build stronger brand identities.
• Business leaders aiming to understand consumer psychology.
• Professionals interested in brand differentiation strategies.

Key features

• Language: English
• Binding: Hardback
• Pages: 250
• Year: 2002
• Publisher: Wiley
• ISBN: 9780470820674