Большая книга директора магазина. Технологии 4.0

«Большая книга директора магазина» — бестселлер среди изданий для розницы; система знаний в области современных розничных технологий, необходимая в работе книга для каждого владельца или руководителя розничного магазина.Прочитав новое издание, вы узнаете:• как открыть магазин, какие средства рекламы и стимулирования продаж выбрать;• на какие целевые группы покупателей ориентироваться; какие бывают подходы к управлению ассортиментом и ценообразованием; • какие финансовые показатели следует учитывать при оценке эффективности работы магазина;• что такое мерчандайзинг, какие основные правила мерчандайзинга для розничного магазина;• как подбирать, обучать, стимулировать и оценивать торговый персонал магазина;• как провести тренинг продажи и обслуживания покупателей.

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The Big Book of Store Director. Technologies 4.0

Unlock the secrets to retail success in the digital age with "The Big Book of Store Director. Technologies 4.0." This comprehensive guide is an essential resource for store owners, managers, and anyone looking to thrive in today's rapidly evolving retail landscape.

Book Overview and Main Themes

This book provides a complete system of knowledge covering modern retail technologies and strategies. It delves into key areas such as:

• Store setup and effective advertising techniques
• Targeting specific customer groups and understanding their needs
• Inventory management and pricing strategies
• Financial performance evaluation and key performance indicators (KPIs)
• The principles of merchandising and visual display
• Recruiting, training, motivating, and evaluating retail staff
• Conducting effective sales and customer service training

Target Audience and Reading Level

This book is ideal for:

• Store owners and managers
• Retail professionals seeking to enhance their skills
• Entrepreneurs planning to open a retail store
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The content is presented in a clear and accessible style, making it suitable for readers with varying levels of experience.

Key Features and Benefits

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• Real-World Examples: Benefit from case studies and examples of successful retail practices.

Why Readers Should Choose This Book

In today's competitive retail environment, knowledge is power. "The Big Book of Store Director. Technologies 4.0" equips you with the tools and insights you need to:

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